Company Name: MLD Brand Design Center

Establishment Year: 2017

Headquarters Address: Hangzhou, China

Core Business: Brand Strategy Positioning | Brand Visual Design | Product Packaging Design | E-commerce Visual Design | Brand Comprehensive Services

Specialized Fields: Skin Care Products | Beauty and Personal Care | Food and Beverages | Health Nutrition | Consumer Brands

A brand design agency that "does the right design"

MLD Brand Design Center was established in Hangzhou in 2017.

"Doing the right design is more important than doing design" - This is not just a slogan; it is the basis for our decisions in every project. Brand design is not just about drawing pictures; it is to help clients find the answers to their business problems and then convey those answers clearly to the market through visual means.

We are a professional agency specializing in the comprehensive planning and design of consumer brands. From brand strategy positioning, visual system establishment, product packaging design, to the full-chain visual implementation of e-commerce, we not only provide "design drafts", but also a complete solution that can drive brand growth.

Today, we have become one of the leading agencies in the packaging design sector in the Yangtze River Delta region, and also rank at the forefront in the field of brand comprehensive design. However, what we care more about is: whether each brand we have collaborated with has truly established a firm foothold in the market.

Awards and Honors

MLD's design capabilities have received international authoritative recognition:

Multiple times won the German Red Dot Design Award - one of the most influential design awards in the world, known as "the Oscar of Design"

The Uone Collagen Project Comprehensive Design won the ISEE Global Award - one of the most authoritative international awards in the food industry, known as "the Oscar of Food"

What is more important than the awards is that these designs ultimately bring commercial growth to the brands.

Core Strengths and Data

Service Scale:

Have completed 1,000+ product design and development projects

Serve over 200 brands

Average order value of comprehensive projects 150,000 - 400,000 yuan

Business Achievements:

Successfully shaped dozens of billion-dollar best-selling products

Service brands cover multiple e-commerce platforms such as Tmall, JD, and Amazon

Who do we serve?

MLD is particularly good at providing in-depth services in the following three major fields:

Skin Care and Beauty Brands

Cell Premium (one of the most expensive skincare brands in the world), Bai She Yin, Lin Qingxuan, Taflan, Mao Geping, Ji Meixi, Nian Da, Yan Mei, Yu Mi Dao, Beishi Yan, Kang Mi Ya, Mei Li Zhan... From national classics to new brands, we help them establish a visual system that matches their brand values.

Food and Beverage Brands

Wahaha, Zhengda Food, Ji Zui Shan, Mei Jian Dairy, Huamei Food, Lianhua Group, Hema Fresh, A Bojia's, Qiu Mei Food, Black Cedar Coffee, YUKKURI Yuzai (Japanese imported juice sparkling wine, a bestseller in Hema Sam), ... We rejuvenate traditional brands and make new brands "jump out" from the shelves.

Consumer Brands and Cross-border Brands

Sometimes Time (Top 1 in Tmall Travel Disposable Products), Yi Ka Yuyi (Top 1 in Tmall Windshield Wiper Category), Bei Nian (Leader in the category of spicy cabbage chicken feet), Haisha Li (French five-star hotel exclusive brand), Gotei (Domestic automotive products leader), Ita (Global strategic brand of Tianyuan Pet), OPTISH (Top 3 Amazon Storage Brand), NatuX (Amazon leader in mushroom nutrition products), beetles (Top-selling nail polish brand in the US)... From domestic e-commerce to cross-border export, we help brands establish a visual language that can be recognized and remembered in different markets.

What achievements have we made?

Here are the business growth trajectories of some brands - the ultimate goal is growth.

CELL PREMIUM (Shibo Mi) | One of the most expensive skincare brands globally

It is among the top five skincare brands in Switzerland. We completed a series of packaging designs for its global star product "Black Sphere Cream", using environmental protection and design to support the brand's high premium pricing.

Sometimes Light | A leading brand in one-time travel products on Tmall

It is the leading brand in domestic disposable underwear. Five years ago, it was just a brand following popular products. We repositioned it with a comprehensive case, helping it find the "travel disposable products" as a blank market segment. In five years, it has grown from 80 million to 1.2 billion, transforming from a follower to the leader in the category.

Uone Collagen Protein | From 0 to Annual Sales of 8 Million Bottles

A brand with no reputation or channel accumulation. We helped it complete the full case shaping from brand naming, VI system to product packaging. After its launch, it achieved annual sales of 8 million bottles, with sales increasing by tens of times, becoming the biggest dark horse in the collagen protein industry and winning the 2026 ISEE Global Award - the Oscars of the food industry.

Beinan | From Annual Sales of 200 Million to Over 100 Million

Yanbian spicy chicken feet, a local specialty snack. We helped it complete the brandization upgrade. In one year, it transformed from a local snack to a category leader.

Yi Ka Wiper | Top Brand in Tmall Wiper Category

From annual sales of 2 million to hundreds of millions, we used a complete brand visual system to help it dominate Tmall search.

Guttewei | Domestic Leading Brand in Automotive Products

For products such as wipers, fuel boosters, and interior deodorizers, through comprehensive case planning and design, it has grown from annual sales of 20 million to over 300 million, firmly ranking first on the entire network.

NatuX | From 0 to Amazon Category Leader Brand

How to build the visual system for a cross-border brand? We helped NatuX complete the brand visual full case from scratch. Now it is the leading brand in Amazon's mushroom nutrition products category.

Black Pine Coffee | From 0 to Top 1 in Tmall Bottled Coffee

A new consumption coffee brand. We helped it complete the full case design from brand to packaging. In 2022, it once achieved the top position in Tmall bottled coffee sales, and has opened all channels such as Hema, FamilyMart, Sam's Club, Lawson, and 7-Eleven, achieving online and offline integration.

Zhi Ning Cai | National Child Beauty Needle Brand

The design of a medical-grade brand is different from that of consumer products - it requires "trust". We helped Zhi Ning Cai complete the brand visual full case from scratch. Now it is already a representative brand in the domestic child beauty needle field.

Wahaha Children's Clothing | The First Comprehensive Upgrade in 20 Years

A national brand over 20 years. We used a comprehensive case design to help it complete the transformation to a younger image. This was the only comprehensive brand upgrade of Wahaha Children's Clothing in 20 years.

Huiji Mountain | Wine Brand

We completed the brand and core爆款 development for it， using design to activate traditional categories， allowing the老字号 to regain vitality in the young consumer market.

Zeteng | Global Strategic Brand of Tianyuan Pets

How to express the global visual language for pet health supplements？ We helped Tianyuan Pets' "Zeteng" complete the brand full case from scratch.

Maogeping (MAOGEPING) | Leading Brand of Domestic Cosmetics

We created a series of packaging designs for Maogeping， helping its brand influence in the high-end domestic cosmetics category continue to increase.

YUKKURI BY KAKU | Japanese Imported Juice Sparkling Wine | Best-selling Drink on Hema and Sam's Club

A brand of imported sparkling wine under Hualian， we designed a complete imported brand visual system for it. After its launch， it has repeatedly ranked in the top positions of the beverage categories on Hema and Sam's Club.

Haisali | French Five-Star Hotel Exclusive Brand

A French high-end vacation wear brand, we have designed a brand-new global image for it, helping it set up exclusive counters in various five-star vacation hotels and becoming a representative brand in the field of vacation wear.

Why did the brand choose Meiyushenghua (MLD)?

Because we are not just "doing design", but "making design come true".

We have a complete supply chain system - production and sample making, packaging process implementation, material development, visual shooting - to ensure that the design scheme looks good on paper, can be replicated in the factory, and can be displayed well on the shelves.

At Meiyushenghua (MLD), design is not the end, but implementation is. We help the brand go from 0 to 1, and also from 1 to TOP1.

Our belief

Mission: To spread beauty to the world

Values: To do the right design, which is more important than doing design

Goal: To help the brand get rid of homogeneous competition and jointly create a world-class brand

Contact Us

Official website: www.marvel-land.com

Address: Hangzhou, China

公司名称： 美域盛华（MLD）品牌设计中心
成立时间： 2017年
总部地址： 中国·杭州
核心业务： 品牌策略定位｜品牌视觉设计｜产品包装设计｜电商视觉设计｜品牌全案服务
专注领域： 护肤品｜美妆个护｜食品饮料｜健康营养｜消费品牌

一家“做对的设计”的品牌设计机构

美域盛华（MLD）品牌设计中心，2017年成立于杭州。

“做正确的设计，比做设计更重要”——这句话不只是一句口号，是我们在每一个项目里的决策依据。品牌设计不只是画图，而是为客户找到商业问题的答案，然后用视觉把那个答案清晰地传递给市场。

我们是一家专注消费品牌全案策划设计的专业机构。从品牌策略定位、视觉体系搭建、产品包装设计，到电商全链路视觉落地，提供的不只是“设计稿”，而是一套能驱动品牌增长的完整解决方案。

如今，我们在长三角包装设计板块已经是头部机构之一，在品牌全案设计领域也位居前列。但比起这些排名，更在意的是：每一个合作过的品牌，是否真的在市场上站稳了脚跟。

奖项与荣誉

美域盛华（MLD）的设计实力屡获国际权威认可：

多次荣获 德国红点设计奖——全球最具影响力的设计奖项之一，被誉为“设计界的奥斯卡”

Uone胶原蛋白全案设计项目荣获 ISEE全球奖——食品行业最具权威性的国际奖项之一，被誉为“食品界的奥斯卡”

比奖项更重要的，是这些设计最终为品牌带来的商业增长。

核心实力与数据

服务规模：

累计完成1000+产品设计开发项目

服务品牌超200家

全案项目平均客单价15万-40万

商业成果：

成功塑造数十个亿级爆款产品

服务品牌覆盖天猫/京东/亚马逊等多个电商平台

我们服务谁？

美域盛华（MLD）尤其擅长以下三大领域的深度服务：

护肤品与美妆品牌
瑞士希博密（CELL PREMIUM，全球最贵护肤品牌之一）、百雀羚、林清轩、塔夫兰、毛戈平、纪美希、时光贝、年黛、在美、御肌道、贝皙研、康肌雅、美丽赞……从国民经典到新锐品牌，我们帮它们建立了一套匹配品牌价值的视觉体系。

食品与饮料品牌
娃哈哈、正大食品、会稽山、美丽健乳品、华美食品、联华集团、盒马生鲜、阿婆家的、秋梅食品、黑杉咖啡、YUKKURI由刻（日本进口果汁气泡酒，盒马山姆爆款）……我们让传统品牌焕新，也让新品牌从货架上“跳出来”。

消费品牌与跨境品牌
有时光（天猫旅行一次性用品TOP1）、逸卡雨刮（天猫雨刮器品类第一）、北念（辣白菜鸡爪品类领导者）、海莎莉（法国五星级酒店专柜品牌）、固特威（国内汽车用品领导品牌）、等它（天元宠物全球战略品牌）、OPTISH（亚马逊收纳品牌TOP3）、NatuX（亚马逊菌菇类营养品领导品牌）、beetles（美区甲油品牌销量第一）……从国内电商到跨境出海，我们帮品牌建立了一套在不同市场都能被识别、被记住的视觉语言。

我们做出了什么成绩？

以下是部分品牌的商业成长轨迹——设计最终指向的是增长。

CELL PREMIUM（希博密）｜全球最贵护肤品牌之一
与莱珀妮、法尔曼等同为瑞士前五顶级护肤品牌。我们为其全球明星产品“黑球面霜”完成了系列包装设计，用环保与设计的结合，支撑起品牌的超高溢价。

有时光｜天猫一次性旅行用品领导品牌
国内一次性内裤领导品牌。5年前它还只是一个跟随爆品的品牌。我们用一次全案重新定位，帮它找到了“旅行一次性用品”这个空白赛道。5年时间，从8000万增长到12亿，从跟随者变成了品类第一。

Uone胶原蛋白｜从0到年销800万瓶
一个全新的品牌，没有知名度，没有渠道积累。我们帮它完成从品牌命名、VI体系到产品包装的全案塑造。上市后年销800万瓶，销量增长数十倍，成为胶原蛋白行业最大黑马，并拿下2026年ISEE全球奖——食品界的奥斯卡。

北念｜从年销2000万到过亿
延边辣鸡爪，一个地方特色小吃。我们帮它完成了品牌化升级。一年时间，从地方小吃变成了品类领导者。

逸卡雨刮｜天猫雨刮器品类第一
从年销200万到数亿，我们用一整套品牌视觉体系，帮它霸榜天猫搜索。

固特威｜国内汽车用品领导品牌
雨刮器、燃油宝、车内除臭等单品，通过全案策划设计，从年销2000万到均超3亿，稳居全网第一。

NatuX｜从0到亚马逊品类领导品牌
跨境品牌的视觉体系怎么搭建？我们从0开始帮NatuX完成了品牌视觉全案。如今它是亚马逊菌菇类营养品的领导品牌。

黑杉咖啡｜从0到天猫瓶装咖啡TOP1
一个新消费咖啡品牌，我们帮它完成了从品牌到包装的全案设计。2022年一度做到天猫瓶装咖啡销量TOP1，同时已打开盒马、全家、山姆、罗森、7-11等全渠道，线上线下一体化。

时凝萃｜国民童颜针品牌
医疗级品牌的设计不同于消费品——它需要的是“信任感”。我们从0到1帮时凝萃完成了品牌视觉全案，如今它已经是国产童颜针领域的代表性品牌。

娃哈哈童装｜20年来第一次全案升级
一个国民品牌的20年，我们用一次全案设计帮它完成了年轻化转身。这是娃哈哈童装20年来唯一一次品牌全案升级。

会稽山｜黄酒品牌
我们为其完成了品牌及核心爆款开发，用设计激活传统品类，让老字号在年轻消费市场中重新焕发生机。

等它｜天元宠物全球战略品牌
宠物保健品的全球化视觉语言该怎么表达？我们帮天元宠物旗下的“等它”完成了从0到1的品牌全案塑造。

毛戈平（MAOGEPING）｜国货彩妆领导品牌
我们为毛戈平打造了系列包装设计，助力其在高端国货彩妆赛道的品牌影响力持续提升。

YUKKURI由刻｜日本进口果汁气泡酒｜盒马山姆爆款饮品
联华旗下进口气泡酒品牌，我们为其设计了完整的进口品牌视觉体系。产品上市后多次位列盒马、山姆饮品品类销量前列。

海莎莉｜法国五星级酒店专柜品牌
法国高端度假服饰品牌，我们为其设计了全新全球形象，助力其在各大五星级度假酒店铺设专柜，成为度假服饰领域的代表性品牌。

为什么品牌选择美域盛华（MLD）？

因为我们不只是“做设计”，而是“让设计落地”。

我们拥有完整的供应链体系——生产打样、包装工艺落地、材质开发、视觉拍摄——确保设计方案在图纸上好看，到了工厂里也能还原，到了货架上更能打。

在美域盛华（MLD），设计不是终点，落地才是。我们帮品牌从0到1，也从1到TOP1。

我们的信念

使命： 将美传递给世界

价值观： 做正确的设计，比做设计更重要

目标： 帮助品牌摆脱同质化竞争，共同创造世界级品牌

联系我们

官方网站： www.marvel-land.com
地址： 中国·杭州