Established in 2007, Beijing Chinese Academy of Sciences Old Expert Technology Center was renamed Beijing Chinese Academy of Sciences Old Expert Technology Center in 2021. Affiliated to the Association of Old Science and Technology Workers of Chinese Academy of Sciences, it is a public institution with legal personality. The center is a science and technology development and service organization specializing in technology integration, project development and achievement transformation. It is a platform to promote the transformation and technology transfer of scientific and technological achievements of the Chinese Academy of Sciences.

This project was approached by 13 partners (including scientists and doctors), hoping to complete the gift attribute brand establishment and packaging design development of "Zhenling Mixture" in private channels.

The whole page is mainly visualized by the meticulous Chinese style illustrations of ganoderma lucidum and pearls, and the font is chosen to be horizontal and vertical in structure, and the blackbody official script is square and flat. The color matching and packaging materials of the product are optimized, and the gift attribute of the product is emphasized, aiming at the consumption scene of visiting patients, and the visual style brings consumers a sense of efficacy and value.

  2007年北京中国科学院老专家技术中心成立，2021年更名为北京中科院老专家技术中心，隶属于中国科学院老科技工作者协会，是具有法人资格的事业单位，中心是专门从事技术集成、项目开发、成果转化的科技开发和服务机构，推进中国科学院科技成果转化、技术转移工作的一个平台。

  本次项目由13位合伙人（含科学家、博士）代表找到我们，希望完成"珍灵合剂"在私域渠道的礼赠属性品牌建立以及包装设计开发。

  整个版面上以灵芝和珍珠的工笔国风插画为主视觉，字体选择结构上横平竖直、方整扁平的黑体隶书，优化产品配色及包材，强调该产品的礼赠属性，针对于探望病人的消费场景，以视觉风格带给消费者功效价值感。