This project was approached by 13 partners (including scientists and doctors), hoping to complete the brand establishment and packaging design and development of "Lanjian" in private channels.

We take the blue of "blue health" as the brand color, the outer packaging to express the scientific research background of the product with lines, more strict and rational, from the actual marketing and channel specificity and other aspects of comprehensive consideration, the layout of the inner and outer packaging is left with a large area of the concept of "H2" hydrogen, so that the marketing message is clear and eye-catching, while reducing the cost of interpretation, enhance memory, And in the use of experience, learn from the side of the cigarette box structure to improve product quality.

    2007年北京中国科学院老专家技术中心成立，2021年更名为北京中科院老专家技术中心，隶属于中国科学院老科技工作者协会，是具有法人资格的事业单位，中心是专门从事技术集成、项目开发、成果转化的科技开发和服务机构，推进中国科学院科技成果转化、技术转移工作的一个平台。

    本次项目由13位合伙人（含科学家、博士）代表找到我们，希望完成"蓝健"在私域渠道的品牌建立以及包装设计开发。

    我们以"蓝健"的蓝为品牌色，外包装以线条来表示该产品的科研背景，更加严格化、理性化，从实际市场营销和渠道特殊性等方面综合考虑，内外包装的版面大面积留给了"H2"氢气的概念，使营销信息明确清晰且醒目，同时降低解释成本，增强记忆度，并在使用体验上借鉴烟盒的侧开结构，提高产品品质感。