The new packaging has enabled the product to rapidly expand its market territory and successfully enter various sales channels such as large chain supermarkets, community cold storage stores, and instant fresh food e-commerce platforms. The differentiated visual design effectively captures consumers' attention, significantly improving the terminal conversion rate. After its launch, the sales volume of the product line has achieved a breakthrough growth, successfully creating a long-term competitive frozen food star product.

Yike Dei focuses on the frozen pre-prepared food field and insists on using high-quality fresh ingredients, dedicated to providing consumers with delicious, safe, and cost-effective home-style frozen delicacies. The mushroom three-flavor dumplings, as a product line that highlights healthy fresh vegetables, select a variety of fresh mushrooms and three-flavor fillings, advocating a light and nutritious, fresh and not greasy dietary concept. Targeting families who pursue healthy diets and save time for meals, it also takes into account the convenience of quick cooking and the home-style taste, meeting the diverse dining needs of modern families for daily main meals, simple snacks, and more.

This packaging design is created based on the core characteristics of nature, freshness, home-style, and health. The design team deeply explores the ingredient attributes of mushroom three-flavor, discarding overly ornate commercial decorations, and focusing on the visual expression of the ingredients themselves. The color selection is soft and warm natural tones, highlighting the product characteristics of the natural and fresh aroma of mushrooms and the freshness of the ingredients. The layout of the page is clear and orderly, reasonably planning the product name, core filling selling points, and ingredient display areas, allowing consumers to identify the product flavor at a glance on the shelf. The overall visual combines the home-style warmth and the simplicity of modern food packaging aesthetics, conveying the product impression of natural, safe, and reliable ingredients through the visual of the outer packaging, achieving the unity of packaging visual, product positioning, and target audience's aesthetic.

全新包装落地赋能产品快速拓展市场版图，顺利入驻大型连锁商超、社区冷链门店、即时生鲜电商等多元销售渠道。差异化视觉有效俘获消费者目光，终端转化率大幅提升，上市之后单品销量迎来突破性增长，成功打造出一款具备长线竞争力的速冻明星产品。

宜可得专注速冻预制食品领域，坚持选用优质新鲜食材，致力于为消费者出品美味、安心、高性价比的家常速冻美食。菌菇三鲜饺子作为品牌一款主打健康鲜蔬的产品线，甄选多种鲜菌搭配三鲜馅料，倡导清淡营养、鲜而不腻的饮食理念。面向追求健康饮食、省时就餐的家庭消费人群，兼顾便捷速食与家常口感，满足现代家庭日常正餐、简餐加餐等多元用餐需求。

本次包装设计围绕自然、新鲜、家常、健康的核心调性展开创作。设计团队深挖菌菇三鲜的食材属性，摒弃过度花哨的商业装饰，以食材本身作为视觉表达的重心。色彩选取温润柔和的自然色系，烘托菌菇天然鲜香、食材新鲜本味的产品特质。版面构图清晰有序，将产品名称、核心馅料卖点、食材展示区域进行合理规划，让消费者在货架上第一眼即可识别产品口味。整体视觉兼顾家常烟火气息与现代食品包装的简约美感，从外包装视觉上传递食材天然、安全放心的产品印象，完成包装视觉、产品定位与目标人群审美三者的统一。