悠后 元气蜂蜜水



BRAND:Yohoo 悠后
PROJECT MANAGER:Kevin、Gary Lau
DESIGNER:小万
3D EFFECT:Mega
YEAR:2021.12

Yohoo Youhou's parent company is a real estate company. It is a nutritional functional food brand that targets the needs of modern people for easy, precise and effective health preservation. With the increasing demand for modern health preservation, the traditional form of health food is overly medicated, causing huge psychological and physical pressure when consumed. Young people often refuse health supplements. Youhou adheres to the brand value concept of "easy health preservation and healthy living", aiming to create compound functional foods that can provide precise health preservation anytime and anywhere.

This project is designed in the style of candy snacks, aiming to make Youhou a health food that can be shared without psychological pressure. We have designed auxiliary graphics for Youhou based on the eyes of an owl, which are highly recognizable and memorable on any promotional page or layout, and also add a bit of playfulness.

Yohoo悠后母公司为某地产公司,是定位于新时代人轻松、精准、有效养生需求的营养机能食品品牌,随着现代保健养生的需求日益增长,传统保健食品形态过于药品化,造成食用时的心理压力和生理压力巨大,年轻人往往拒绝保健品。悠后秉承着轻松养生、健康生活的品牌价值理念,旨在打造能够随时随地精准养生的复合机能食品。


本次项目以糖果零食的风格着手设计,想让悠后成为可以分享无心理压力的保健食品,我们根据猫头鹰的眼睛为悠后设计了辅助图形,在任何宣传页面或者版面都非常具有识别性和记忆程度,也增加了些许玩味。




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