After the implementation of the new packaging visual upgrade, Cupla Tea-Wa's freeze-dried flash-cool high-mountain black tea has broken away from the low-price competition in the traditional instant tea market and successfully entered specialty tea beverage stores, cultural souvenir stores, and high-end supermarket leisure beverage sections. Online, it has set up new-style tea beverage seeding channels such as Douyin, Xiaohongshu, and Tmall, and its products have gained high popularity at various domestic tea exhibitions. The new products at offline exhibitions were sold out as soon as they were launched, and the young consumer market in coastal areas was in short supply. We have created a differentiated packaging with modern landscape aesthetics, completely different from the highly homogenized instant tea products on the market; the brand's youthful and artistic label has been deeply rooted in people's minds, and the product's premium recognition and shelf identification have significantly improved. After the new product launch, the terminal sales have achieved a breakthrough growth, quickly becoming a potential hit in the new-style portable freeze-dried tea drink market, and completing the brand transition from traditional tea to young and instant tea drinks through visual empowerment.

Cupla Tea-Wa is a young tea brand that focuses on new portable tea drinks, dedicated to breaking through the cumbersome brewing restrictions of traditional tea and making high-quality tea suitable for the fast-paced life of contemporary people. This freeze-dried flash-cool high-mountain black tea selects high-quality black tea leaves from the high-mountain tea gardens in Sichuan and adopts advanced freeze-drying flash-cooling preservation technology to lock in the original tea aroma and nutrition of high-mountain black tea, achieving instant solubility in 3 seconds, 0 sugar, and 0 additives. The independent packaging is lightweight and portable, suitable for office, commuting, travel, and home leisure, targeting young consumers who love tea culture and pursue efficient and refined lifestyles, creating a cup of high-mountain good tea that can be enjoyed at any time.

This packaging design is centered around four core themes: poetic landscape, youthful simplicity, portable light drinking, and originality of the origin. We break away from the flashy and trendy design styles of instant tea drinks on the market and deeply explore the origin story of high-mountain black tea. The main visual element is a simplified layered mountain landscape graphic, and the soft and gradient colors are used to restore the natural artistic conception of the high-mountain tea garden with misty clouds. The tea's high-mountain origin is visualized. The font design ingeniously incorporates tea culture imagery, with flexible and flowing lines that echo the brand connotation of "Cupla Tea-Wa" - gatherings and casual conversations among people when enjoying tea. The layout is clean and restrained, minimizing complex marketing elements, and highlighting the product selling points of freeze-dried flash-cooling and high-mountain original leaves. The entire visual system covers gift box packaging, independent packaging bags, e-commerce detail pages, and new media promotional materials, building a highly recognizable visual system for new-style portable tea drinks. Through visual empowerment, we enhance the value and texture of freeze-dried tea products, perfectly matching the commercial positioning of modern, high-quality portable tea drinks.

全新包装视觉升级落地后，杯来茶往冻干闪萃高山红茶跳出传统速溶茶低价内卷赛道，成功进驻精品茶饮集合店、文创伴手礼门店、高端商超休闲饮品专区；线上布局抖音、小红书、天猫等新式茶饮种草流量渠道，产品亮相国内各大茶博会收获极高人气，线下展会新品开售即被抢购一空，沿海年轻消费市场供不应求。我们以现代山水美学打造差异化包装，彻底区别于市面上同质化严重的速溶茶产品；品牌年轻文艺的标签深入人心，产品溢价认可度与货架辨识度大幅提升，上新后终端销量迎来突破性增长，迅速成为新式便携冻干茶饮赛道潜力爆款，以视觉赋能完成传统茶叶向年轻化速溶茶饮的品牌跃迁。

杯来茶往是主打新式便携茶饮的年轻茶饮品牌，致力于打破传统茶叶繁琐的冲泡限制，让高品质好茶适配当代人的快节奏生活。这款冻干闪萃高山红茶，甄选四川高山茶园优质红茶鲜叶，采用先进冻干闪萃锁鲜工艺，最大程度锁住高山红茶原生茶香与营养，做到冷热水 3 秒即溶、0 糖 0 添加。独立条装轻巧便携，适配办公室、通勤出行、居家休闲等多场景，面向热爱茶文化、追求高效精致生活的年轻消费群体，打造一杯随时可享的高山好茶。

本次包装设计围绕山水诗意、年轻简约、便携轻饮、产地原生四大核心调性展开创作。我们跳出市面上速溶茶饮花哨网红风的设计套路，深挖高山红茶的产地底蕴。以简约化的层叠山峦图形作为主视觉元素，用柔和渐变的色彩还原高山茶园云雾缭绕的自然意境，将茶叶的高山出身可视化；字体设计巧思融入茶文化意象，线条灵动舒展，呼应 “杯来茶往” 人与人之间品茶相聚、往来闲谈的品牌内涵。版面排版干净克制，弱化繁杂营销元素，重点突出冻干闪萃、高山原叶的产品卖点。整套视觉系统覆盖礼盒外包装、独立条袋、电商详情页、新媒体宣传物料，搭建起辨识度极强的新式便携茶饮视觉体系。通过视觉赋能拉高冻干茶产品的价值质感，完美匹配年轻化、高品质便携茶饮的商业定位。