Tiaoli is a new Chinese-style health tea brand that caters to the health needs of young people and offers more professional brown sugar and ginger tea.

This project takes 64 times the condensed selling points as the brand's first visual language. The packaging takes the shape of a lipstick as the starting point of the packaging design, and the shape also refers to the opening and closing method of a lipstick, symbolizing that the brown sugar ginger jujube tea, like a lipstick, keeps women in the most perfect state at all times, enhancing the product experience of consumers.

条李是新中式养生茶饮品牌，迎合年轻人的养生需求，做更专业的红糖姜茶。

本次项目将64倍浓缩卖点作为品牌第一视觉语言，包装以口红外形作为包装设计的出发点，外形也参考口红的开合方式，寓意红糖姜枣茶如同口红一样让女性无时无刻保持最完美的状态，提升消费者的产品体验。