The parent company of Qianfangyuan is located in Ji 'an, Jiangxi Province. The brand has always adhered to the principle of tracing back to its roots, providing a healthy lifestyle concept and safe and healthy ingredients. Qianfangyuan adheres to the principle of seeking out the most suitable soil and the most meticulous standards to find high-quality ingredients. Every tea drink is naturally refined. In this era of fast food, I hope to lead consumers to enjoy a slow-paced life in the time it takes to have a cup of tea.

This project aims to bring consumers more "fresh" tea drink gift boxes, ginger powder and herbal paste products.

This project adopts a new Chinese design style and incorporates very popular pixel elements as auxiliary graphics, expressing "freshness" while not forgetting to recognize the fun.

芊芳源母公司坐落于江西吉安，品牌始终坚守寻根溯源，提供健康的生活理念和健康安全的食材，芊芳源闻芳寻源，坚持在最合适的土壤上，以最挑剔的标准寻找有品质的食材，每一道茶饮都经过自然凝萃。在这个快餐时代，希望能用一盏茶的时间，引领消费者去去享受慢生活。

此项目希望为消费者带来更“鲜”的茶饮礼盒、姜粉以及膏方产品。

本次项目选择新中式的设计风格，同时加入很火爆的像素元素，作为辅助图形使用，表达“鲜”的同时不忘记识别趣味性。