The new packaging has enabled Yishiyuan White Soybean Black Coffee to rapidly expand its market territory, successfully entering health stores, premium supermarkets, and health convenience stores. It has also actively launched on platforms such as Douyin live streaming, short-video influencers promoting, Tmall, and Reddebook. The refreshed packaging design stands out in the functional instant coffee market segment, maintaining high popularity in short-video topics and significantly improving the conversion rate in live-streaming rooms. Since its launch, the single product sales have achieved a breakthrough growth, becoming an online hit in the brand's big health beverage category, and driving an overall increase in the sales of the entire series of dietary products.

Yishiyuan has been deeply involved in the field of big health food, focusing on the research and development of products derived from food and medicine, and emphasizing the use of natural raw materials and scientific ratios to create high-quality dietary beverages. White Soybean Black Coffee, as the brand's flagship functional instant coffee product, selects high-quality Arabica coffee beans and combines them with white soybean extract. It is 0-sugar and 0-fat, and can be brewed cold or hot and consumed immediately. The product is targeted at urban young people who are concerned about body management and pursue light health. It is suitable for various drinking scenarios such as breakfast, before and after exercise, and after a big meal, providing contemporary consumers with a convenient and healthy new choice of coffee.

This packaging design is centered around four core themes: lightness, health, simplicity, and vitality. The design team broke away from the flashy marketing visual patterns of similar functional coffees on the market, delving into the core of the product's natural light-nourishing nature. The color selection includes a stable and sophisticated coffee brown combined with fresh and natural auxiliary colors, intuitively conveying the product attributes of coffee aroma and healthy diet; the layout is clean and concise, with clear primary and secondary levels, and the key points highlight the dual core selling points of white soybean and black coffee. The entire visual system is extended to the outer packaging, individual bags, e-commerce detail pages, and new media promotional materials, forming a highly recognizable health beverage visual system. Achieving a high degree of alignment between product function positioning, healthy brand concept, and target consumer group aesthetics.

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御世源深耕大健康食品领域，专注研发药食同源、轻养健康类产品，坚持以天然原料、科学配比打造高品质膳食饮品。白芸豆黑咖啡作为品牌重磅推出的功能性速溶饮品，甄选优质阿拉比卡咖啡豆，搭配白芸豆提取物，0‑蔗糖、0‑脂肪，冷热双泡即冲即饮。产品面向注重身材管理、追求轻养生的都市年轻群体，适配早餐、运动前后、大餐后等多种饮用场景，为当代消费者提供便捷健康的咖啡新选择。

本次包装设计围绕轻盈、健康、简约、活力四大核心调性展开创作。设计团队跳出市面上同类功能性咖啡浮夸营销的视觉套路，深挖产品天然轻养的内核。色彩选用沉稳高级的咖啡棕搭配清新自然的辅助色，直观传递咖啡醇香、健康膳食的产品属性；版面排版干净利落，主次层级清晰，重点突出白芸豆 + 黑咖啡双核心卖点。整套视觉系统延伸应用于外盒包装、独立条袋、电商详情页、新媒体宣传物料，构建起一套辨识度极高的健康饮品视觉体系。实现产品功能定位、健康品牌理念和目标消费群体审美三者的高度契合。