御世源 白芸豆黑咖啡



BRAND:御世源
PROJECT MANAGER:Kevin、Gary Lau
DESIGNER:CHENG
3D EFFECT:君枫
YEAR:2022.11

The parent company of Yushiyuan is located in Shanghai and was founded in 2018. It is a brand specializing in functional foods, mainly focusing on health issues related to intestinal health and blood sugar control. It is committed to creating functional foods that meet the physical conditions of modern people, improving health conditions, bidding farewell to sub-health, and enhancing physical fitness.

The font of this project has been re-upgraded for Yushiyuan. Sharp corners are used to enhance the font's temperament. An auxiliary graphic "S" has been created for Yushiyuan. The upper and lower structures of the graphic have been changed from thick to thin and then to thick again, strengthening visual recognition and memory. It will also be convenient to use in terms of material extension.

御世源母公司坐落于上海,于2018年创立,是一个专门从事功能性食品的品牌,主要关注肠道健康以及血糖控制方面的健康问题,致力打造符合现代人士体质的功能性食品,改善健康状况,告别亚健康,改善身体素质。


本次项目字体为御世源进行重新升级,使用尖角来提高字体气质,为御世源创立了辅助图形“S”,图形上下结构由粗变细再变粗,强化视觉识别度与记忆度,在物料延展上也会方便使用。




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