Qiumei Food mainly produces and sells high-quality and special agricultural products in Zhejiang Province. It has been honored with titles such as "Key Agricultural Leading Enterprise of Zhejiang Province", "Agricultural Science and Technology Enterprise of Zhejiang Province", "National Women's Modern Agricultural Science and Technology Demonstration Base", and "National Agricultural Product Processing Demonstration Enterprise".

Due to the special visual requirements of the Lianhua Hema channel for the product in this project, they approached us to seek an upgrade in packaging. We chose a black and illustration color scheme for the packaging to enhance the sense of product quality, and enlarged the product name as the main visual to emphasize the category, making it stand out among the packaging visuals of the same category.

秋梅食品主要在浙江省生产、销售名优特农产品，获得“浙江省骨干农业龙头企业”、“浙江省农业科技企业”、“全国巾帼现代农业科技示范基地”、“全国农产品加工示范企业”等荣誉称号。

本次项目由于联华盒马渠道对于产品视觉的特殊要求，找到我们寻求包装升级，我们对于包装配色选择黑色+插画的形式提升产品品质感，放大品名来作为主视觉强调品类，在整个同品类包装视觉中独树一帜。