The parent company headquarters of Xihu Brand is located in Hangzhou, Zhejiang Province. It originated from the Han Yongji Cattle Farm outside Wangjiangmen in 1897 and was awarded the title of "Zhejiang Traditional Time-honored Brand". Through decades of operation and development as well as mergers and acquisitions, the company has now become a comprehensive dairy group integrating "grass, livestock and dairy" and covering "production, supply and sales".

For this project, we aim to start from simplification, symbolization and emotization. We will use a large symbol cloud as the base to give the product name a clean area to emphasize the core selling points of the brand. Then, we will add nutritional symbols in the form of cursing and visualization to increase the layout elements and enhance the richness.

西湖牌母公司总部位于浙江省杭州市，源自1897年望江门外韩永记牛场，被授予“浙江传统老字号”，通过数十载的经营发展与兼并整合，公司现已成为“草、畜、乳”一体化、“产、供、销”一条龙的综合性乳业集团。

本次项目我们想从简洁化、符号化、情感化入手，以大符号云朵做底，给予产品名称一个干净的区域来强调品牌核心卖点，再把营养符号以连笔可视化的形式来增添版面元素，增加丰富程度。