The parent company headquarters of Xihu Brand is located in Hangzhou, Zhejiang Province. It originated from the Han Yongji Cattle Farm outside Wangjiangmen in 1897 and was awarded the title of "Zhejiang Traditional Time-honored Brand". Through decades of operation and development as well as mergers and acquisitions, the company has now become a comprehensive dairy group integrating "grass, livestock and dairy" and covering "production, supply and sales".

This project, in order to adapt to the special attributes of the sales channel, adopts the form of illustrations as the main visual, with a style that leans towards flat and simple, facilitating channel procurement and highlighting the local culture of the West Lake brand.

西湖牌母公司总部位于浙江省杭州市，源自1897年望江门外韩永记牛场，被授予“浙江传统老字号”，通过数十载的经营发展与兼并整合，公司现已成为“草、畜、乳”一体化、“产、供、销”一条龙的综合性乳业集团。

本次项目为适应特殊销售渠道属性，以插画的形式来作为主视觉，风格偏向扁平简约，方便渠道采购突出西湖牌在地文化。