The parent company of Badao Nianghua Diao Cooking Wine was formerly known as Jiashan Distillery, which can be traced back to the 46th year of the Wanli reign of the Ming Dynasty (1618). It has a brewing history of over 400 years and is an enterprise that integrates honors such as "China Time-honored Brand", "China Well-known Trademark", and "National Geographical Indication Protected Product". Its name is derived from the eight main brewing processes: soaking, steaming, fermenting, raking, sinking, pressing, frying and aging. It takes water from Fenhu Lake, selects top-quality rice, soaking it and steaming it to extract the aroma of the rice. Then, it undergoes natural fermentation. Through the action of yeast and other microorganisms, various flavor substances such as amino acids are produced, forming a natural, rich, fresh and fragrant flavor.

This project was jointly launched by Hubang and Kuaiji Mountain.

For this project, the font design adopts traditional Chinese clerical script, which showcases a long history, cultural confidence and is more easily accepted by young people. The core selling point of this product is the flower carving, so we left the two characters "flower carving" for the main visual. Due to the severe homogenization in the market, red was chosen as the brand color, which has certain recognition advantages when displayed offline. The auxiliary graphic designed with "eight" as the element is called "Golden Hoop" and can be extended and applied to all products under the brand.

八道酿花雕料酒母公司的前身为嘉善酒厂，可追溯至明万历四十六年（1618 年），至今已有 400 余年的酿酒史，是集“中华老字号、中国驰名商标、国家地理标志保护产品”等荣誉于一体的企业。其名字来源于酿造的八道主要工艺：浸、蒸、酵、耙、沉、榨、煎、陈，取汾湖之水，精选上等大米浸泡后蒸出饭香，再进行自然发酵，经酵母菌等微生物作用产生氨基酸等多种风味物质，形成自然醇厚鲜香的风味。

该项目由虎邦&会稽山联合推出。

本次项目字体设计上采用国风隶书，展现历史悠久、文化自信且更容易被年轻人所接受，此产品的核心卖点为花雕，所以主视觉我们留给了“花雕”两个字，由于市场的同质化非常严重，所以选择红色作为品牌色，在线下陈列具有一定识别优势，以“八”为元素设计辅助图形，我们叫它“金箍”可以在品牌旗下所有产品里延伸应用。