The parent company headquarters of Xihu Brand is located in Hangzhou, Zhejiang Province. It originated from the Han Yongji Cattle Farm outside Wangjiangmen in 1897 and was awarded the title of "Zhejiang Traditional Time-honored Brand". Through decades of operation and development as well as mergers and acquisitions, the company has now become a comprehensive dairy group integrating "grass, livestock and dairy" and covering "production, supply and sales".

This project is targeted at the mass consumption channel. With the continuous emergence of negative cases of counterfeiting in the dairy industry in recent years, we have decided to take advantage of exclusivity to make "authenticity" the main visual, and use transparent packaging materials to display fresh milk and emulsion, so that consumers can purchase with confidence.

西湖牌母公司总部位于浙江省杭州市，源自1897年望江门外韩永记牛场，被授予“浙江传统老字号”，通过数十载的经营发展与兼并整合，公司现已成为“草、畜、乳”一体化、“产、供、销”一条龙的综合性乳业集团。

本次项目针对于大众消费渠道，随着近几年乳业被打假的负面案例层出不穷，我们决定利用排他性让“真”作为主视觉，并且用透明包材展示鲜奶乳液，让消费者放心购买。