The parent company headquarters of Xihu Brand is located in Hangzhou, Zhejiang Province. It originated from the Han Yongji Cattle Farm outside Wangjiangmen in 1897 and was awarded the title of "Zhejiang Traditional Time-honored Brand". Through decades of operation and development as well as mergers and acquisitions, the company has now become a comprehensive dairy group integrating "grass, livestock and dairy" and covering "production, supply and sales".

This project is designed to adapt to the sales channels and target the children and teenagers' consumer market, with the parent generation as the consumer group. It highlights the category name "Xiaozhuangyuan Fresh Milk", uses the cute cartoon character ip as the main visual element, has a convenient box shape and high-quality packaging materials, and quickly catches the parents' attention on the shelves to complete the sales.

西湖牌母公司总部位于浙江省杭州市，源自1897年望江门外韩永记牛场，被授予“浙江传统老字号”，通过数十载的经营发展与兼并整合，公司现已成为“草、畜、乳”一体化、“产、供、销”一条龙的综合性乳业集团。

本次项目为适应销售渠道，针对于儿童青少年消费市场，父母家长一代为消费群体，突出品类名“小状元鲜牛奶”，以可爱的卡通人物ip作为主视觉，盒型方便包材有质感，货架上快速吸引家长的目光完成销售。