"Jiuzhou Fu" is a former private health category head company, located in Hangzhou Xiaoshan, its many brands cover a variety of products of middle-aged consumer groups, at this stage due to business strategy adjustment, into the video plate, this project we are responsible for "Jiuzhou Fu" brand vi+ packaging upgrade.

The color of the brand is orange, which has a warm feeling like the sun, which is intended to show that the moxibustion paste product brings consumers a warm feeling.

The design of auxiliary graphics takes the "nine" character in the brand name as the visual carrier, integrates the form of Xiangrass (wormwood), and conveys the philosophy of traditional Chinese medicine health, symbolizing the brand concept of moxibustion paste conditioning body and mind through natural energy circulation.

The structure of the "nine" character adopts a smooth curve to deduce "nine", retain the recognition of Chinese characters, and form a closed ring, the metaphor of the cycle, the nine continents.

The shape design of the top crown herb (wormwood) symbolizes the harmony of heaven and earth three talents, corresponding to the overall view of traditional Chinese medicine, the minimalist flame line metaphor moxibustion warm characteristics, imitate wormwood left growth posture, strengthen the natural herbal properties.

“九洲福”前身是做私域大健康类目的头部公司，坐落在杭州萧山，旗下众多品牌涵盖中年消费群体的多种产品，现阶段由于业务战略调整，进军视频号板块，本次项目我们负责“九洲福”的品牌vi+包装升级。

品牌色选择与太阳一样具有温热感的橘色，意在表明该艾灸贴产品带给消费者温热的感觉。

辅助图形的设计上以品牌名中的“九”字为视觉载体，融入仙草（艾草）形态，传递九九归一的中医养生哲学，象征艾灸贴通过自然能量循环调理身心的品牌理念。

“九”字结构采用流畅曲线演绎“九”，保留汉字识别度，又形成闭合环状，暗喻循环不息、九洲普惠。

顶冠仙草（艾草）形态设计上象征天地人三才和谐，对应中医整体观，极简火苗线条暗喻艾灸温通特性，模仿艾草向左生长姿态，强化天然草本属性。