Huaguang Electric has been committed to exploring the infinite possibilities of STEAM life for 39 years, focusing on the field of steam home appliances, self-developed steam "steam" system, now due to business strategy adjustment, ready to go to the C-end market, we are responsible for the upgrade of the brand vi+ packaging.

The English font of this design project uses a younger and more lively lowercase "hg", and the Chinese font uses black font, which is convenient for the brand to be exposed on the online social platform. We choose the concept of steam as the auxiliary graphics of the brand, and choose the classic color combination of red and deep coffee in the brand color, so that the overall vision is more professional, younger, quality and international.

华光电器39年来致力于探寻蒸汽生活的无限可能，专注在蒸汽家电领域，自研蒸汽“STEAM”体系，现由于业务战略调整，准备走向C端市场，我们负责本次品牌vi+包装的升级。

本次设计项目英文字体采用更年轻更活泼些的小写“hg”，中文字体采用黑体，便于品牌在线上等社交平台的露出，我们选取了蒸汽的概念作为品牌的辅助图形，品牌色上选择了红色与深咖相结合的经典配色，整体视觉更专业化、年轻化、品质化、国际化。