MENGYAO is a scientific waist care brand, for Tiktok live sales, for 25-40 years old people, male consumers slightly more than female consumers. The main function of the product is to support the waist and play a certain protective role on the waist. This design is a brand new brand VI and product packaging system for MENGYAO brand, and strive to create a high standard of brand and product vision.

萌腰是科学护腰品牌，针对抖音直播卖货，面向25-40岁年龄段人群，男性消费者略多于女性消费者。产品主要功能是支撑腰部，对腰部起到一定保护作用。本次设计为萌腰品牌设计全新的品牌VI和产品包装体系，力求打造高标准的品牌和产品视觉。