Mengyao is a brand that provides scientific waist support. It is mainly sold through the Douyin live streaming channel and targets consumers aged 25 to 40. The main function of the product is to support the waist and offer certain protection to it.

This project takes into account that the product needs to be sold through special channels. The design form should follow the logic of a bestseller, achieving a differentiated effect in all aspects. The font should be a clear bold type. The main visual should provide selling point information, making the "support" move and exaggerating the current situation of consumers. The product is needed to help support it, making the product unforgettable in the eyes of consumers.

萌腰是一个科学护腰的品牌，主要在抖音直播渠道进行销售，面向25-40岁消费人群，产品主要功能是支撑腰部，对腰部起到一定保护作用。

本次项目考虑到产品需要在特殊渠道上进行售卖，设计形式需要遵循爆款逻辑，在各个方面达到差异化效果，字体上采用清晰的黑体，主视觉给到卖点信息，让“撑”动起来，夸大表达消费者现状，需要该产品来帮助撑腰，让产品在消费者眼中过目不忘。