FASTCOOL brand by Gootway is dedicated to enhancing the car cooling experience for owners, providing a more comfortable driving environment. The product is specifically designed for summer car cooling, and the name "FASTCOOL" reflects its quick and efficient performance. The visual symbol of a downward arrow emphasizes this speed, while the choice of cool blue as the main color further enhances the brand's identity. This design aims to establish a new brand VI and product packaging system for FASTCOOL, with a focus on creating a high standard brand image and product vision.

凉的快是固特威品牌旗下的一款专做车内降温的品牌，给车主更舒服的体验。产品主要是夏天车内降温使用，结合“凉的快”名字的这种快速感，设计了（↓）向下箭头的视觉符号，色彩上也是选择了比较冷的蓝色作为主要颜色。本次设计为凉的快品牌设计全新的品牌VI和产品包装体系，力求打造高标准的品牌和产品视觉。