YIKA is a brand under Gutewei that specializes in car wipers. The brand is positioned as the most durable auto parts and consumables, providing consumers with a wonderful travel experience. The brand mission of Yika is that technology makes car maintenance more worry-free, and the brand slogan is "Durability comes from technology."

For this project, to enhance the recognition of Yika on the e-commerce platform, the red and blue contrasting colors were selected. The identification mark was created based on the diagonal cut of the "A" in the LOGO. The red and blue diagonal cut always appears wherever the brand is exposed, achieving the brand's uniformity and memorability.

YIKA逸卡是固特威旗下专注于汽车雨刷器的品牌，品牌定位于最耐用的汽配耗材，给予消费者美好的出行体验，逸卡的品牌使命是科技让养车更省心，品牌广告语是耐用源自科技。

本次项目为提高逸卡在电商端的识别度，选用红蓝对比色，根据LOGO里面的“A”斜切来制作识别标志，任何有品牌露出的地方总是出现红蓝斜切，完成品牌的统一性与记忆度。