有时光 便携纯棉内裤



BRAND:YOUNGTIME 有时光
PROJECT MANAGER:Kevin、Gary Lau
DESIGNER:CHENG
3D EFFECT:君枫
YEAR:2022

YOUNGTIME, founded in 2010, is a brand dedicated to providing travelers with portable, hygienic, comfortable and healthy lifestyles. Since 2018, YoungTime has become the sales champion of multiple product categories in the travel section of the Taobao platform and is the leader in the portable travel hygiene products industry.

This project mainly upgrades the product packaging. We have continued to use the auxiliary graphics and color schemes from the VI system and fully applied them to the packaging layout to visually distinguish it from other products of the same category, making it more recognizable and trustworthy. We have also added some background texture effects to the packaging materials to enhance the sense of quality.

有时光YOUNGTIME,创立于2010年,是一个专注于为旅行人士提供便携、卫生、舒适、健康的生活方式品牌,自2018年以来,有时光成为淘系平台旅行板块多个品类产品的销量冠军,是便携旅行卫生用品行业的领导者。


本次项目主要对产品包装进行升级,我们沿用了VI体系中的辅助图形等元素和配色,充分使用到包装版面中,与其他同品类产品视觉区分开来,更具有统一识别性和信任感,包材上也增添些底纹工艺效果,提升品质感。




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