The parent company of the Lake Water Clear brand is located in Shanghai. It integrates the research and development, production and sales of dry and wet wipes, and focuses on the development and sales of hygiene and cleaning products. Lake Water Clear advocates a green and energy-saving production concept. It always adheres to a rigorous attitude and high standards of quality requirements, strictly controlling every link from product research and development and design to production and sales, providing the public with natural, clean, refreshing and comfortable cleaning and hygiene products.

This project is designed to train school-age children to use the toilet within 21 days and free their mothers' hands. To make children willing to use the product, the packaging layout features an ip as the main visual. This ip is inspired by a child's bottom and has been optimized and modified to achieve the current ip image. In terms of color, different contrasting colors are used according to the different SKUs to distinguish them, improving children's perception of colors in their daily lives.

 湖水清品牌母公司坐落于上海，集干湿巾研发、生产、销售为一体，专注于卫生清洁产品开发与销售。湖水清倡导绿色、节能的生产理念， 始终秉持严谨的态度和高标准的质量要求，严格把控产品研发设计到生产销售的各个环节，为大众提供自然、干净、清爽、舒适的清洁卫生用品。

本次项目是为了训练适龄儿童21天学会如厕，解放妈妈的双手，为了让小孩子愿意使用该产品，所以包装版面上以ip为主视觉，此ip灵感来源于小孩子的屁股，经过优化修饰得到现在的ip形象。颜色上根据sku的不同使用不同的对比色来进行分别，提高小孩子日常生活里对于颜色的感知能力。