湖上升明月景区「欢新鼓舞」年画礼盒



BRAND:湖上升明月
PROJECT MANAGER:Gary Lau、Kevin
DESIGNER:刘雨、阿港
3D EFFECT:Mega
YEAR:2022

The Lake Rising Moon Scenic Area (Bengbu Ancient Residential Expo Park) is located in the south of Longzi Lake, Bengbu City, Anhui Province. It is a large-scale tourism project mainly focusing on the restoration and reconstruction of 450 traditional residential buildings from different regions. It has distinct ethnic characteristics, prominent tourism and cultural functions, and huge market operation potential. This is a large-scale cultural and tourism scenic area that has rescued and protected scattered ancient residences and reconstructed them in a centralized manner. It is also China's first "open-air museum".

The design theme of this project is "Joy and Encouragement". Gifts are not only material carriers but also carriers of emotions, blessings, and emotional connections. It starts from the five senses of vision, touch, taste, hearing, and smell to convey and express love. After three years of hardship, on the eve of the Lunar New Year, when it's time to reunite with family in a happy and harmonious way, we need some power to "beat" and inspire our hearts, and the joy of the New Year and the encouragement of the new come naturally! Let's summarize one key word for the past three years, and that is freedom! In the New Year, life is free to choose. The worry-free drumbeats welcome the New Year. The music is inspiring. Life takes on a brand new look. The joy and excitement gift box is carefully matched with the "Five senses" gifts. Wish you a brand new look!

This project divides the gift box into a three-layer structure, with five types of gifts intended to express the five senses placed inside. The overall color is mainly festive red, and a Chinese knot symbol is made on the surface to convey the theme. At the same time, all other festival materials, such as illustration tables and lucky red envelopes, are also made to make the gift box full of festival atmosphere and practicality.

湖上升明月景区(蚌埠古民居博览园)位于安徽省蚌埠市龙子湖南部,是一个以修复重建450栋不同地区传统民居建筑为主的大型旅游项目。民族特色鲜明,旅游文化功能突出,市场运营潜力巨大。这是一个抢救保护的散落古民居,并将其集中重建的大型文化旅游景区,也是中国第一座“露天博物馆”。


此项目设计主题为欢新鼓舞,礼物不仅是物质的载体,也是情绪、祝福、情感连接的载体,从视觉、触觉、味觉、听觉、嗅觉五感切入,传递爱,表达爱。经历了艰辛的三年,到了除夕佳节和家人其乐融融的团聚,需要一些“鼓”舞人心的力量,欢新鼓舞便油然而生!我们为过去的三年总结一个关键词,那就是自由!新的一年,生活拥有自由选择,无忧鼓声迎新年,音乐鼓舞人心,生活焕然一新,欢欣鼓舞礼盒用心搭配“五感”礼品,祝您焕然一新!


本次项目将礼盒分为三层结构,分别放入想表达五感的五种礼品,整体颜色以喜庆的红色为主,表面做了一个中国结的符号来表达主题,同时也制作了一切其他节日物料,插画摆台、压岁红包等,让礼盒充满节日氛围以及实用性。




©® 2017-2025 MARVELLAND & HANGZHOU

美域盛华简介 新闻 全部