The "Huanxin Duanwu" New Year Painting Gift Box of Lake Rising Bright Moon successfully upgrades a New Year gift into a cultural carrier that conveys emotions and blessings through an innovative three-layer structure design and immersive five-sense experience. It is dominated by the festive red color, and on the surface, a Chinese knot symbol is created as the core visual expression, giving the gift box a strong cultural recognition in the shelves and festival scenarios. The gift box is ingeniously designed with a three-layer structure to accommodate five types of gifts, corresponding to the five senses - visual, tactile, gustatory, auditory, and olfactory - and the process of opening the gift box itself is a festival ritual from the senses to the soul. Besides the gift box itself, the team also designed a series of festival materials such as illustration display stands and lucky money envelopes, making the entire set of products have both festival atmosphere and daily practicality. With the design skill of deeply integrating traditional cultural symbols with modern gift-giving experiences, the "Huanxin Duanwu" New Year Painting Gift Box has become the most representative cultural souvenir of Lake Rising Bright Moon Scenic Area, allowing the brand's blessing of "Unwavering Drumbeat Welcomes the New Year, Music Inspires the Heart, Life Reborn" to truly reach every consumer through design.

The Lake Rising Bright Moon Scenic Area (Bengbu Ancient Residential Exposition Park) is located in the southern part of Longzi Lake in Bengbu City, Anhui Province. It is a large-scale cultural tourism project that restores and reconstructs 450 traditional residential buildings from different regions. It has distinct ethnic characteristics, prominent tourism and cultural functions, and huge market operation potential. This is a large-scale cultural tourism scenic area that rescues and protects scattered ancient residences and reconstructs them in a centralized manner, and it is also the first "open-air museum" in China.

This project is the design of the "Huanxin Duanwu" New Year Painting Gift Box for Lake Rising Bright Moon Scenic Area. We deeply understand that gifts are not only physical carriers but also carriers of emotions, blessings, and emotional connections. After three years of hard work, on the New Year's Eve, when family members gather happily together, we need some "drum" and dance to inspire the heart - thus, the theme of "Huanxin Duanwu" was born. Based on this insight, the team started from the five senses (visual, tactile, gustatory, auditory, and olfactory), divided the gift box into a three-layer structure, and placed five types of gifts in each layer, allowing the recipient to have a complete sensory experience during the process of opening the gift box. The overall color is dominated by the festive red, and a Chinese knot symbol is created on the surface to directly convey New Year blessings and the meaning of reunion. At the same time, the team also produced a series of festival materials such as illustration display stands and lucky money envelopes, making the entire set of products not only a New Year gift but also a complete solution for festival atmosphere. By transforming the brand's blessing of "Unwavering Drumbeat Welcomes the New Year, Music Inspires the Heart, Life Reborn" into perceptible and experiential design language, the "Huanxin Duanwu" New Year Painting Gift Box allows the cultural IP of Lake Rising Bright Moon to enter thousands of households in a more emotionally charged way.

湖上升明月「欢新鼓舞」年画礼盒通过创新的三层结构设计与沉浸式五感体验，成功将一份新年礼物升级为可传递情绪与祝福的文化载体以喜庆红色为主调，在礼盒表面打造了一个中国结符号作为核心视觉表达，让礼盒在货架与节日场景中拥有极强的文化辨识度。礼盒采用三层结构巧妙容纳五种礼品，分别对应视觉、触觉、味觉、听觉、嗅觉五感体验——打开礼盒的过程本身就是一场从感官到心灵的节日仪式。除礼盒本体外，团队还同步设计了插画摆台、压岁红包等一系列节日物料，让整套产品兼具节日氛围与日常实用性。凭借将传统文化符号与现代礼赠体验深度融合的设计功力，「欢新鼓舞」年画礼盒成为湖上升明月景区极具代表性的文创伴手礼，让“无忧鼓声迎新年，音乐鼓舞人心，生活焕然一新”的品牌祝福通过设计真正触达每一位消费者。

湖上升明月景区（蚌埠古民居博览园）位于安徽省蚌埠市龙子湖南部，是一个以修复重建450栋不同地区传统民居建筑为主的大型文化旅游项目，民族特色鲜明，旅游文化功能突出，市场运营潜力巨大。这是一个抢救保护散落古民居、并将其集中重建的大型文化旅游景区，也是中国第一座“露天博物馆” 。

本次项目为湖上升明月景区「欢新鼓舞」年画礼盒设计，我们深刻洞察到：礼物不仅是物质的载体，更是情绪、祝福与情感连接的载体。经历了艰辛的三年，到了除夕佳节和家人其乐融融地团聚，正需要一些“鼓”舞人心的力量——“欢新鼓舞” 的主题便由此而生。基于这一洞察，团队从五感（视觉、触觉、味觉、听觉、嗅觉）切入，将礼盒分为三层结构，分别放入五种礼品，让收礼者在打开礼盒的过程中获得完整的感官体验。整体色彩以喜庆的红色为主，表面打造了一个中国结符号来直观传递新年祝福与团圆寓意。与此同时，团队还制作了插画摆台、压岁红包等一系列节日物料，使整套产品不仅是一份年礼，更是一套完整的节日氛围解决方案。通过将“无忧鼓声迎新年，音乐鼓舞人心，生活焕然一新”的品牌祝福转化为可感知、可体验的设计语言，「欢新鼓舞」年画礼盒让湖上升明月的文化IP以更具情感温度的方式走入千家万户。