The parent company of FTJR is a specialized clothing enterprise integrating design, production and marketing. It has two own clothing processing factories. The company has been focusing on the categories of trench coats and windbreakers for over ten years, and its women's clothing products are popular nationwide. After our brand design upgrade, the company's annual sales have exceeded 60 million yuan.

FTJR hopes to create a clothing brand that is natural, comfortable, laid-back and fashionable, with a sense of quality. The brand concept is to be a brand with an attitude, allowing people to rediscover their own comfort from clothing. For this project, the brand color is chosen to be grayish green, highlighting the brand's laid-back quality. A logo was designed for FTJR, which is recognizable and easy to apply in material extension.

菲特佳人母公司是一家集设计、生产、营销于一体的专业化服装企业，拥有两个自有服装加工厂，公司专注于尼大衣、风衣品类超过十年，其女装产品畅销全国。经我们品牌设计升级之后，公司年销售额已突破6000万元。

FTJR菲特佳人希望为消费者塑造天然舒适、慵懒时尚、有品质感的服装品牌，品牌理念是做一个有态度的品牌，让人们从服装中找回属于自己的舒适。本次项目品牌色选择灰绿色，突出品牌慵懒品质感，为菲特佳人设计了一个标志LOGO，可以有识别且容易的应用在物料延伸上。