Wahaha, founded in 1987, is a national brand representing Hangzhou, China. This project focuses on the Wahaha Children's wear segment, which solves the problem of brand extension. logo and vi cannot well adapt to the current use scene of children's wear, and cannot play a large area of flat paving or decoration role. So we created a new children's logo and auxiliary graphics for Wahaha. In terms of ip, we continue to follow the fat boy in Wahaha advertisement, optimize and keep the face Angle unchanged, change the lower body clothing elements, add more use scenes, and retain the brand value accumulated by Wahaha for many years.

娃哈哈创立于1987年，是代表中国-杭州的民族品牌，我们这次项目做的是娃哈哈童装板块，解决了娃哈哈品牌的延伸问题，logo与vi并不能很好的适应当下童装的使用场景，无法做到大面积平铺或者装饰作用，所以我们为娃哈哈创立了新的童装logo与辅助图形。ip方面继续沿用了娃哈哈广告里的胖男孩，优化并保持脸部角度不变，改变下半身服装元素，增添了更多的使用场景，保留了娃哈哈多年积攒下的品牌价值。