HiSaily is a modern and fashionable vacation clothing brand from France, positioned as a mid-to-high-end brand. Its product line includes: vacation casual wear, sun-protective clothing, swimsuits, and various vacation accessories. The inspiration of HiSaily's clothing designers comes from the romance and elegance of France. They incorporate French art, culture and natural landscapes into the design and formulas of their products, providing users with a unique and exquisite wearing experience. The brand is renowned for its pursuit of high-quality materials and outstanding craftsmanship. The design concept integrates multiple elements such as Bohemia, elegance, sweetness, avant-garde and sexiness, presenting to the greatest extent the spirit of women's confidence, bravery, wisdom, romance, pursuit of freedom and positive progress. The design style is modern and diverse, integrating various elements. It is reflected in the ingenious details， hollowed-out lace, prints, beaded inlays, silk embroidery, and color dyeing. It is also demonstrated in the designs and cuts that challenge tradition, making it suitable for all kinds of occasions.

For this project, a more classic and retro serif font was adopted in the font design to modify each corner of the letters and highlight the irregularity of each individual letter, corresponding to the design concept of the brand's products.

HiSaily 是法国的现代时尚度假服饰品牌，定位于中高档品牌，品牌产品线包含：度假休闲服饰、防晒衣、泳衣、以及各类度假配饰。HiSaily 服装设计师的灵感源自法国的浪漫与优雅，以法国的艺术、文化和自然景观为灵感，将其融入产品的设计和配方中，为用户带来独特而精致的着装体验，品牌以对高品质材料和卓越工艺的追求而著称。设计理念融合了波西米亚、优雅、甜美、前卫及性感等多重元素，最大程度地表现出女人的自信、勇敢、智慧、浪漫、追求自由积极向上的精神。设计风格现代多样，融合了不同元素，它体现在巧思妙构的细节中，镂空蕾丝，印花，珠嵌，丝绣，色染，也表现在挑战传统的设计和剪裁中，适合各种场合。

本次项目字体设计上采用了更加经典复古的衬线体，修饰字母的各个边角，突出各别字母的不规则性，对应品牌产品的设计理念。