TAFULAN 塔芙兰
BRAND:TAFULAN 塔芙兰
PROJECT MANAGER:Kevin
DESIGNER:丹丹
3D EFFECT:君枫
YEAR:2021
TAFULAN is a skin care brand developed by Dr. Linlin Ye and Boston Cosmetic Institute. Linlin Ye holds a PhD in Chemical Engineering from the Massachusetts Institute of Technology, a research engineer at Unilever R&D Center in Shanghai, and a postgraduate supervisor at the Department of Biological and Chemical Engineering, Zhejiang University.
TAFULAN upholds a minimalist skincare philosophy by keeping recipes simple. Use different "types" of ingredients combined with scientific matching to improve different "types" of skin problems. Insist on exploring more possibilities of ingredient formulations, create a balanced skin ecology, and return scientific skin care to its essence.
MARVELLAND was entrusted to upgrade the brand VI and product packaging system for TAFULAN brand, and strive to create a high standard of brand and product vision, and create a new first-line domestic skin care brand
TAFULAN 塔芙兰是由叶琳琳博士联合波士顿化妆品研究所倾力研发适合国人肌肤的护肤品牌。叶琳琳系麻省理工学院化工系博士、联合利华上海研发中心研发工程师、浙江大学生物化工系研究生导师。
TAFULAN 塔芙兰主张精简配⽅,坚持极简护肤理念。用不同“类型”的成分联合科学配比,以改善不同“类型”的肌肤问题。坚持探索成分配⽅的更多可能性,打造⽪肤平衡⽣态,让科学护肤回归本质。
本次美域盛华受托为TAFULAN 塔芙兰品牌升级全新的品牌VI和产品包装体系,力求打造高标准的品牌和产品视觉,打造新一线国产护肤品牌