NIANDAI 舒缓莹润护肤套装



BRAND:NIANDAI 年黛
PROJECT MANAGER:Kevin
DESIGNER:丹丹
3D EFFECT:君枫
YEAR:2021.08

NIANDAI Niandai is a skincare brand under the Shanghai Baonian Stem Cell Research and Development Center. The main target audience of Niandai is the financially free population, and it is a high-end and luxurious medical aesthetic makeup brand. The top expert team in the field of cell science from the Chinese Academy of Sciences, in collaboration with several top-tier hospitals in Shanghai for clinical research and development, has proposed the "Cell Force", which uses cutting-edge cell biology technology to eliminate the signs of aging on the skin.

This project adopts a blue gradient to reflect the brand's scientific research attributes. It uses cell fusion to design an auxiliary graphic for Nian Dai, which serves as the LOGO and is extended to the layout for practical application.

NIANDAI年黛是上海葆年干细胞研发中心旗下护肤品品牌,年黛的主要人群定位于财富自由人群,是一个高端奢华的医美化妆品牌。由中国科学院细胞领域的顶级专家团队与数家上海三甲医院共同临床研发合作,提出了细胞原力,通过尖端细胞生物学技术,祛除皮肤岁月痕迹。


本次项目选用蓝色渐变,体现品牌的科研属性,利用细胞融合为年黛设计了一个辅助图形,用作LOGO标志,延伸到版面来实际应用。




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