KANGJIYA 纤连蛋白修护套装
BRAND:KANGJIYA 康肌雅
PROJECT MANAGER: Kevin、Gary Lau
DESIGNER:CHENG
3D EFFECT:君枫
YEAR:2022.05
Kangjiya's parent company is located in Shanghai. It is a cosmetics brand centered on fitin (FN). The company holds multiple national invention patents for FN. With its independently developed FN patent technology as the core and the globally exclusive production and operation of FN regeneration and repair products as the entry point, it uses fitin biological technology to remove the signs of aging on the skin.
The font of this project adopts artistic deformed characters, which is more scientific in visual style. The LOGO is made in the form of using some radicals as the base elements, and green is chosen as the brand color to make Kangjiya more recognizable among brands with the same positioning.
康肌雅母公司坐落于上海,是一个以纤连蛋白(FN)为核心的化妆品品牌,公司拥有多项FN国家发明专利,以自主知识产权的FN专利技术为核心,以全球独家生产经营的FN再生修复产品为切入点,通过纤连蛋白生物学技术,祛除皮肤岁月痕迹。
本次项目字体采用艺术变形字,视觉风格上更具有科研性,以部分部首为元素垫底的形式来制作LOGO,选择绿色为品牌色,让康肌雅在同定位品牌中更具有识别性。