We have created the Slogan for Modern ABC: "Always Be Charming", meaning "Live freely and be more charming". Charming is the spiritual core of Modern ABC, aiming to encourage women to always maintain their confidence and charm at different stages. Modern ABC expresses charm in a natural way. By carefully selecting natural raw materials, it creates natural and comfortable products, allowing you to enjoy life in a natural way. "Comfortable but not monotonous, sexy but not artificial, self-pleasing without burden" is the definition we give to the product. When you are running around for trivialities and distracted by busyness, don't forget "Always Be Charming". You are the protagonist of life, and self-pleasing is more important.

In the design of this project, both Chinese and English are serif fonts. They extensively utilize the curves and arcs of lines, highlighting the gentle and sensual side of women. The strong contrast in font thickness and the proper control of balance convey beauty while maintaining an elegant tone. The packaging design employs a large number of illustrations with natural elements to create a scene of humans and sheep coexisting gently in a small world, generating a warm and soft brand atmosphere, mainly targeting the female market.

我们为Modern ABC创造了Slogan：Always Be Charming“自在活更迷人”，迷人是Modern ABC的精神内核，意在鼓励女性在不同阶段，始终保持自信魅力。Modern ABC用自然的方式表达魅力，通过甄选天然原材料，制成自然舒适的产品，让你用自然的方式享受生活。“舒适不单调、性感不做作、悦己无负担”是我们给产品的定义，当你为琐碎奔波、被忙碌分神时，不要忘记 “Always Be Charming”，你才是生活的主角，悦己更重要。

本次项目设计中，中英文均为衬线字体，大量运用线条的曲线和弧度，体现出女性柔美性感的一面，强烈的字体粗细对比，平衡感把控得当，在传达美的同时又不失高雅的调性。包装设计运用大量自然元素的插画，打造了一个人类与羊群在小小世界中温柔共处的画面，营造出温暖、柔软的品牌氛围感，主打女性市场。