PROJECT MANAGER：Kevin、Gary Lau
The Slogan "ALways Be Charming" is created for Modern ABC. Being charming is the core of Modern ABC spirit, intended to encourage women to always maintain self-confidence and charm at different stages. It is the mission of Modern ABC to express self-charm in a natural way. By selecting natural raw materials and making natural and comfortable products, you can enjoy life in a natural way. "Comfortable is not monotonous, sexy is not artificial, comfortable without burden" is what we want to define the product. You are the protagonist of life, it is more important to be happy with yourself. When you are busy and distracted, don't forget that "Always Be Charming"
In the design, a large number of curves and arcs of lines are used to reflect the soft and sexy side of women. The contrast of thickness and fine font is strong, the dimension of balance is properly controlled, and the beauty is conveyed without losing the elegant tone. Chinese and English are serif fonts, exquisite, simple, elegant, beautiful font style, has the characteristics of high recognition.
The illustration on the packaging design uses a large number of natural elements to create a picture of gentle coexistence between humans and sheep in a small world, creating a warm and soft brand atmosphere, and choosing a softer color to make the visual experience more comfortable and focus on the female market.
为Modern ABC创造了Slogan：“ALways Be Charming 自在活更迷人”，迷人是Modern ABC精神内核，意在鼓励女性在不同阶段，始终保持自信魅力。用自然的方式表达自我魅力是Modern ABC的使命，通过甄选天然原材料，制成自然舒适的产品，让你用自然的方式享受生活。“舒适不单调、性感不做作、悦己无负担”是我们想要给产品的定义。你才是生活的主角，悦己更重要。当你为琐碎奔波、被忙碌分神，不要忘记 “Always Be Charming”