Junshu is a brand that a biology doctor has been constantly exploring and pursuing in the field of skincare to achieve women's beauty and natural health. Ingeniously applying the principles and techniques of modern molecular biology and cell biology, we focus on molecular and cellular biological functional skin care. Based on the metabolic and self-repairing laws of the organism itself, we restart the skin's self-repairing ability with medical-grade and dermatological-grade standards. It fundamentally solves the problems of possible skin aging and damage, bringing natural beauty and health to women. The brand continuously launches new biological functional skin care products, with protein network regulation as the main system and natural biological extracts as the auxiliary system. It addresses skin tissue issues from point to surface, from the surface to the deep, and from multiple dimensions, from the root and deep. It solves the problems of skin aging and damage with the scientific thinking of overall coordination and multi-level regulation.

For this project, the brand color selected is the same orange as the material, symbolizing vitality and therapeutic effect. As the brand has shifted from being used in cinemas to becoming a mass consumer product, it is necessary to enhance product recognition and memorability. In terms of packaging materials, more consideration is given to consumers, and convenient and easy-to-operate bottle shapes are chosen. Even some vials have been redesigned through mold opening.

珺姝是生物学博士在护肤领域为实现女性美丽和自然健康而不断探索和追求的品牌。匠心独具地利用现代分子生物学和细胞生物学原理和技术，专注于分子细胞生物功能护肤，根据生物体本身代谢和自我修复的规律，以医药级和皮肤学级的标准重启肌肤自我修护能力。从根本上解决肌肤可能出现的老化和损伤的问题，为女性带来天然的美丽和健康。品牌不断推出新的生物功能护肤产品，以蛋白网络调控为主要体系和天然生物提取物为辅助体系从点到面、浅表到深层、多维度从根源深层解决皮肤组织的问题，以整体协同和多水平调控的科学思维解决皮肤老化和损伤的问题。

本次项目品牌色选用与料体相同的橙色，象征着活力与疗效，该品牌由院线转为大众消费品，所以增强产品识别性与记忆度是必要的，包材上更为消费者考虑，选择方便易操作的瓶型甚至部分西林瓶开模重新设计。