TITI ROSE Jinrun Antimicrobial Gel has successfully established a brand perception that combines sophistication and professionalism in the high-growth market segment of women's personal care health through systematic brand visual and packaging design upgrades. We adopted an innovative design concept of "visualizing natural attributes + embodying emotional value", and through precise color standards, graphic norms, and application rules, we created a complete VI system and product visual system for the brand. The refreshed brand visual, with its unique gentle and luxurious visual label, has established a clear differentiation identification in the private care product market. In terms of channel layout, TITI ROSE has successfully opened the "TITI ROSE flagship store" on Tmall, with a product price of 499 yuan, precisely targeting the mid-to-high-end private care consumer market. With differentiated brand visual and precise high-end positioning, TITI ROSE has successfully established a unique brand perception in the rapidly growing market of women's private care gels.

TITI ROSE瑾润抑菌凝胶通过系统化的品牌视觉与包装设计升级，成功在女性私护健康这一高增长赛道中建立起兼具高级感与专业感的品牌认知。我们采用“天然属性可视化+情感价值具象化”的创新设计理念，通过精准的色彩标准、图形规范及应用细则，为品牌打造了完整的VI系统与产品视觉体系。焕新后的品牌视觉以温和轻奢的独特视觉标签，在私护产品市场中建立起清晰的差异化识别。在渠道布局层面，TITI ROSE已成功开设天猫“TITI ROSE旗舰店” ，产品定价499元，精准切入中高端私护消费市场。凭借差异化的品牌视觉与精准的高端定位，TITI ROSE成功在女性私护凝胶这一快速增长的市场中建立起独特的品牌认知。

TITI ROSE是一个专注于女性私护健康的品牌，核心产品瑾润抑菌凝胶属于消字号卫生用品。在女性私护市场持续增长的背景下——私处保养品类单月销售额达5000万至7500万元，私处洗液单月销售额达1亿至2.5亿元——TITI ROSE致力于为女性提供高品质的私护健康产品，产品主要聚焦于抑菌清洁、日常保湿养护等核心功效。

本次项目是为TITI ROSE瑾润抑菌凝胶打造品牌视觉与包装设计体系。核心目标是在女性私护产品同质化严重的市场环境中，帮助品牌建立差异化、高端化、可信赖的品牌形象。我们从私护产品的品类特性与消费者心理出发，确立了 “天然属性可视化+情感价值具象化” 的设计方向。在视觉层面以温和、亲肤的视觉语言传递品牌“抑菌清洁、日常养护”的核心价值，通过精准的色彩标准与图形规范，构建了完整的VI系统与产品视觉体系。包装整体呈现出兼具专业感与高级感的视觉风格，让产品在货架与电商页面中建立起清晰的品牌识别，有效助力TITI ROSE在女性私护凝胶这一高增长赛道中建立差异化的品牌认知。