The Ji Meixi Ceramic Skin Revitalization Set has successfully redefined its brand image through systematic brand upgrades and visual refreshes. At the "EASY·Solnai" new product launch event held in September 2024, Ji Meixi showcased its comprehensive visual upgrades in product packaging and brand identity, embodying the vastness of freedom, fluidity, and inclusiveness of the sea, providing consumers with a brand-new sensory experience. The event attracted over 1,000 industry experts and professionals in the beauty sector, witnessing the brand's new breakthroughs. At the strategic level, the brand is committed to creating a full-channel business model integrating the internet, ground, and human networks, establishing a brand system framework in five directions: products, operations, investment promotion, education, and viral marketing. Through continuous innovation and self-breakthroughs, Ji Meixi is presenting a new brand image and strategic layout to the market and consumers, conveying its determination to lead the future of the beauty industry.

Ji Meixi is a skincare brand under Wuhan Ji Meixi Biotechnology Co., Ltd. The company is a pioneering innovative technology company involved in cosmetics, food, biological products, disinfection products, and medical devices. The Ji Meixi brand mainly targets the areas of female reproductive health and beauty anti-aging. On May 29, 2023, Ji Meixi held the "Self-Improvement·Fearless Time" global new product launch event. In September 2024, the brand held the "EASY·Solnai" new product launch event and the China Beauty Industry Forum in Suzhou, further promoting its comprehensive upgrade.

This project is to create a brand visual and packaging design system for the Ji Meixi Ceramic Skin Revitalization Set. We established three design directions based on the brand theme "EASY·Solnai": "Explore·New Ideas in Chinese Beauty Industry", "Search·Heartfelt Intentions in Chinese Beauty Industry", and "Create·Deep Meanings in Chinese Beauty Industry".

Explore - Explore new ideas in the beauty industry: Ji Meixi not only focuses on the functionality of products but also undergoes comprehensive visual upgrades. We draw inspiration from the vastness of freedom, fluidity, and inclusiveness of the sea for the visual design, bringing consumers a brand-new sensory experience.

Search - Grasp consumers' intentions: The brand strives to create a healthy and beautiful experience that integrates nature and technology, both inside and outside. In packaging design, we adopted a minimalist style and a combination of cool colors, presenting a visual language that combines modernity and quality.

Create - Lead the deep meanings of the beauty industry: By integrating innovative concepts into the design, we help the brand redefine industry standards. The product packaging adopts a pull-out box structure and a hardboard precision裱 box technique， enhancing the product's texture and opening experience.

Through this design system that combines visual innovation， quality characteristics， and brand strategy， Ji Meixi successfully upgraded from a traditional skincare brand to a beauty brand with a complete visual recognition system and clear brand strategic positioning.

纪美希瓷肌焕颜组合通过系统化的品牌升级与视觉焕新，成功重塑了品牌形象。在2024年9月举办的“EASY·溶意”新品发布会上，纪美希展示了品牌在视觉设计上的全方位升级，产品包装与品牌形象体现了大海般的自由、流动与包容，为消费者带来了全新的感官体验。发布会汇聚了超过1000位业内专家及美业从业者，共同见证了品牌的新突破。在战略层面，品牌致力于打造集天网、地网、人网为一体的全渠道商业模式，构建了产品、运营、招商、教育、裂变等五大方向的品牌体系架构。通过不断的创新与自我突破，纪美希正以全新的品牌形象与战略布局，向市场和消费者传递出引领美业未来的决心。

纪美希是武汉纪美希生物科技有限公司旗下的护肤品牌。公司是一家涉及化妆品、食品、生物制品、消毒用品、医疗器械的科研、生产、营销为一体的创新型科技公司。纪美希品牌主要针对女性生殖健康与美丽抗衰领域。2023年5月29日，纪美希召开了“悦己·无惧时光”全球新品发布会。2024年9月，品牌在苏州举办了“EASY·溶意”新品发布会暨中国美业论坛，进一步推动了品牌的全方位升级。

本次项目是为纪美希瓷肌焕颜组合打造品牌视觉与包装设计体系。我们围绕“EASY·溶意”的品牌主题，确立了 “探·中国美业之新意”、“寻·中国美业之心意”、“创·中国美业之深意” 三大设计方向。

探——探索美业新意：纪美希不仅关注产品的功能性，更在视觉设计上进行了全方位升级。我们以大海般的自由、流动与包容为视觉灵感，为消费者带来全新的感官体验。

寻——把握消费者心意：品牌致力于通过自然与科技的融合，创造让人们内外兼修的健康与美丽体验。在包装设计上，我们采用了极简风格与冷色系的搭配，整体呈现出兼具现代感与品质感的视觉语言。

创——引领美业深意：通过将创新理念融入设计，我们帮助品牌重塑了行业标准。产品包装采用了抽拉盒结构与硬纸板精裱盒工艺，提升了产品的质感与开箱体验。

通过这一兼具视觉创新、品质调性与品牌战略的设计体系，纪美希成功从传统护肤品牌升级为具有完整视觉识别体系与清晰品牌战略定位的美业品牌。