Jimeixi is a full-ecosystem light innovation empowerment platform for China's beauty industry. It uses the private domain as a channel and holds large-scale conferences and press conferences from time to time. It integrates the research and development, production, sales and training of health and beauty industry products, and is committed to becoming the most influential light innovation growth platform in China.

The main focus of this design is to establish the brand's visual vi system, which includes the logo, fonts, and auxiliary graphics, making it simple, convenient, and easily recognizable for the brand to use. It is suitable for the visual presentation of Jimeixi in various occasions. Additionally, we will change the packaging materials of some products to make consumers feel that they get more value for their money.

The English letter of Jimeixi is JMX. It adopted the M letter, which has better expressiveness in the logo. The M letter was specially crossed and rotated 180 degrees to obtain the current logo pattern. The "8" shaped part in the middle represents the DNA gene chain, which is in line with Jimeixi's research and development concept that the smaller the molecule, the better the therapeutic effect.

纪美希是中国美业全生态轻创赋能平台，以私域为渠道，不定期举办大型会议和发布会，集大健康及大美业产品研发、生产、销售、培训为一体，致力于成为中国最具影响力的轻创成长平台。

本次设计重点我们主要以建立品牌视觉vi体系为主，包含logo、字体、辅助图形，使品牌方使用起来简单方便易识别，适应于纪美希在多种场合下的视觉展现，并且更换部分产品的包材，让消费者感觉更加物有所值。

纪美希英文字母为JMX，采用了在logo中表现力好一些的M，把M字母进行特殊交叉处理并且旋转180度得到现在这个LOGO图案，中间的“8”字形部分代表了DNA基因链，符合纪美希分子越小疗效约好的研发理念。