Praise for beauty. The parent company of Meilizan is located in Ningbo, Zhejiang Province and was established in 2022. The main ingredients of its products are hyaluronic acid and plant extract essences, targeting the female skincare consumer group aged 30 to 40. The founder, Sister Fang, has over 2 million followers across all online platforms and conducts sales through a live-streaming matrix.

For this project, the brand color blue was selected for Meilizan, which looks more scientific and professional visually. In terms of symbol design, the "m" was horizontally symmetrical to obtain the current auxiliary graphic.

美丽赞为美丽而赞。美丽赞母公司坐落于浙江宁波，于2022年成立，产品成分主要以玻尿酸、植物提取精华为主，针对于30-40岁女性护肤消费群体，创始人芳姐全网粉丝200W+，采取直播矩阵的方式进行全网销售。

本次项目为美丽赞选定了蓝色品牌色，视觉更科研专业一些，在符号设计上把“m”水平对称得到了现在的辅助图形。