Hua Anni 'er is positioned as a mass brand specializing in pigmented skin in the hospital market, mainly selling through the hospital channel. It is a clinical-level expert in problem skin management and a biotechnology functional skincare expert in the industry.

The brand color of this project is selected as a highly recognizable red. The Chinese and English fonts are designed irregularly, presenting a more avant-garde scientific research style visually to express the brand's professionalism.

花安妮尔定位于专研色素肌院线大众品牌，主要针对院线渠道进行销售，是行业内的临床级问题肌管理专家&生物科技功效护肤专家。

本次项目品牌色选用具有强识别性的红色，中英文字体个别进行不规则设计，视觉呈现为更加先锋一些的科研风格，表达品牌专业性。