Boyan Zhen Cui is positioned as a light luxury brand specializing in pigmented skin in hospital channels. It mainly sells through hospital channels and is a clinical-level expert in problem skin management and a biotechnology functional skincare expert in the industry.

The brand color of this project adopts a black and gold combination. The auxiliary graphics use the first letter "B" of the brand name for mirror symmetry and nesting, which makes the visual effect more three-dimensional and highlights the brand's light luxury attribute.

泊颜臻萃定位于专研色素肌院线轻奢品牌，主要针对院线渠道进行销售，是行业内的临床级问题肌管理专家&生物科技功效护肤专家。

本次项目品牌色选用黑金配色，辅助图形采用品牌名首字母“B”进行镜面对称加嵌套，视觉观感上更加立体，凸显出品牌的轻奢属性。