Miss Pep was founded in New York, USA in 1994. It is an international dietary and nutritional supplement brand under the American company Peplife LLC. Currently, its products cover various fields such as women's beauty care, dietary supplements, workplace health preservation, sexual health, and healthy weight loss. It is highly praised by users for its "cell-level targeted repair + super natural health ingredients". Miss Pep hopes to help every consumer achieve a healthy and beautiful lifestyle through fresh, effective, high-quality and cost-effective, green and safe products, and create a new generation of fashionable and healthy aesthetics. 

To meet the demands of domestic sales channels, packaging upgrades are necessary. The old packaging has poor brand recognition and the bottle shape is rather basic, presenting a somewhat rough American style. Our design goal is to enhance the brand image. We aim to make Miss Pep the main visual element of the packaging, using the diffuse deformation of the "P" as a visual element to embellish the layout. Overall, we want to highlight the brand texture and technological aspect of Miss Pep.

Miss Pep 1994 年成立于美国纽约，是美国公司Peplife LLC旗下国际化的膳食营养补充剂品牌。产品目前涵盖女性养颜、膳食补充、职场养生、两性健康、健康瘦身等多个领域，以"细胞级靶向修护+超天然健康成分"广受用户好评。Miss Pep希望通过鲜活有效的、高质价比的、绿色安全的产品，帮助每一位消费者实现健康美的生活方式，打造新一代时尚健康美学。

为适应国内销售渠道需求，需要进行包装升级，旧包装的品牌识别度较差，且瓶型较为基础，充满美式粗糙感，我们的设计目标为强品牌，让Miss Pep作为包装版面主视觉，以“P”的弥散变形为视觉元素点缀版面，整体突出Miss Pep的品牌质感和科技感。