Miss Pep COLLAGEN has successfully established a brand image that combines technological professionalism and fashionable aesthetics in the global dietary supplement market through systematic brand overall design and visual strategy upgrade. Since its establishment, the brand has continuously focused on the global market - its sales network has covered more than 20 countries, and it has set up modern production bases in 5 countries around the world, and has a 6,000-square-meter transparent food production factory in the United States. In the online channel, Miss Pep's collagen peptide products have fully entered international mainstream e-commerce platforms such as Amazon. The brand has passed a series of international authoritative certifications including FDA (U.S. Food and Drug Administration), GMP (Good Manufacturing Practice for Pharmaceuticals), and ISO (International Organization for Standardization). In 2025, Miss Pep made its debut at the Shanghai Beauty Expo and the 8th China International Import Expo, and became a special partner of Jiangsu TV's "Warm Inn". The refreshed brand visual system has been fully applied to the packaging of new collagen series products, redefining the aesthetic standards of the health industry with molecular-level color science and minimalist design language, providing solid visual support for the brand's global strategic upgrade.

Miss Pep (Mipsey) is a dietary supplement brand under Peplife LLC, founded in New York, USA in 1994. In the early stage, the brand adopted the "cross-border e-commerce 3.0" model, purchasing raw materials in China, processing in the United States, and registering the brand to meet FDA and GMP standards before selling on platforms such as Amazon. The brand's products cover areas such as women's health, beauty, and weight management, precisely targeting the anti-aging market for women with products like collagen peptide and NMN (β-riboflavin mononucleotide). The brand's raw materials are strictly selected from 18 countries around the world, and it adheres to using pure natural, green, and organic high-quality raw materials. In May 2025, Miss Pep released collagen peptide capsules applying the five-dimensional collagen technology at the Shanghai Beauty Expo.

This project is for the visual strategy upgrade of Miss Pep, with the core goal of helping the brand complete the strategic transformation from "effect-oriented" to "aesthetic and health symbiosis" in the global dietary supplement market. We use the founder's declaration about his girlfriend Pep - "Human cells undergo 37.2 trillion chemical reactions every second, and at this moment, I have found the 37.2 trillionth and zeroth romantic moment" - as the brand's gene, establishing the design direction of "fashionable health aesthetics". The new visual system is inspired by "natural low-saturation colors", constructing three main colors of cream white, warm black, and beige with low saturation, simulating the original texture of plant cells under a microscope. The auxiliary colors are extracted from the brand's core ingredients - milk thistle leaf green, collagen soft mist powder, etc., 12 natural color numbers, and through molecular-level matching from the Pantone color laboratory, achieving "visible ingredient aesthetics". The upgraded brand logo integrates a female silhouette into the biological molecular structure, with a minimalist shield-shaped line symbolizing technological protection. This design echoes the brand's "inside and outside dual improvement" concept: the inner curve conveys the gentle nourishment of plants, and the outer rigid structure represents the protection of the scientific barrier, interpreting "the health之道 of combining hardness and softness" in the contradictory aesthetics. The offset path technology (0.1mm precise displacement) of the Libre Baskerville font and the modular spacing of Inter font are used to create a "laboratory recorder"-like dynamic layout. Through this comprehensive brand design system that combines technological sophistication, aesthetic power and a global perspective, Miss Pep COLLAGEN has successfully transformed from a functional dietary supplement into a leading health aesthetic brand with strong visual recognition, clear brand positioning and global brand assets, laying a solid visual foundation for the brand's continuous expansion in the global market.

Miss Pep COLLAGEN通过系统化的品牌全案设计与视觉战略升级，成功在全球膳食营养补充剂市场中建立起兼具科技专业感与时尚美学的品牌形象。品牌自创立以来持续深耕全球市场——销售网络已覆盖超过20个国家，在全球5个国家设立现代化生产基地，并在美国拥有占地6000平方米的透明化生产食品工厂。在线上渠道，Miss Pep胶原蛋白肽产品已全面进驻亚马逊（Amazon） 等国际主流电商平台。品牌已通过FDA（美国食品药品监督管理局）、GMP（药品生产质量管理规范）、ISO（国际标准化组织） 等系列国际权威认证。2025年，Miss Pep先后亮相上海美博会、第八届中国国际进口博览会，并成为江苏卫视《温暖的客栈》特约合作伙伴。焕新后的品牌视觉体系已全面应用于胶原蛋白系列新品包装，以分子级色彩科学与极简设计语言重新定义了健康产业的审美标准，为品牌的全球化战略升级提供了坚实的视觉支撑。

Miss Pep（蜜思派）是Peplife LLC旗下的膳食营养补充剂品牌，1994年创立于美国纽约。品牌早期通过 “跨境电商3.0” 模式，在国内采买原料、在美国进行加工和注册品牌，达到FDA和GMP标准后在亚马逊等平台销售。品牌产品涉及女性健康、美容及体重管理等领域，以胶原蛋白肽、NMN（β-烟酰胺单核苷酸） 等产品精准切入女性抗衰市场。品牌原料严选自全球18个国家，坚持采用纯天然、绿色有机的优质原料。2025年5月，Miss Pep在上海美博会发布了应用五维胶原技术的胶原蛋白肽胶囊。

本次项目是为Miss Pep视觉战略升级，核心目标是在全球膳食营养补充剂市场中，帮助品牌完成从 “功效导向”向“美学与健康共生” 的战略转型。我们以创始人笔下对爱人Pep小姐的告白——“人类细胞每秒钟进行37.2万亿次化学反应，而此刻，我找到了第37.2万亿零一次的浪漫”——为品牌基因，确立了 “时尚健康美学” 的设计方向。全新视觉体系以“自然低饱和度色” 为灵感，构建奶油白、暖黑与米黄三大低饱和度主色，模拟植物细胞在显微镜下的原生质感。辅助色萃取自品牌核心成分——奶蓟草叶绿、胶原蛋白柔雾粉等12种自然色号，通过Pantone色彩实验室的分子级配比，实现 “看得见的成分美学” 。升级后的品牌图标将女性侧影融入生物分子结构，外覆象征科技防护的极简盾形线条。这一设计呼应品牌 “内外双修” 理念：内层曲线传递植物滋养的温柔，外层刚性结构代表科研屏障的守护，在矛盾美学中诠释 “刚柔并济的健康之道” 。采用Libre Baskerville字体的偏移路径技术（0.1mm精密位移），配合Inter字体的模块化间距，创造 “实验室记录仪” 般的动态排版。通过这一兼具科技感、美学力与全球化视野的品牌全案设计体系，Miss Pep COLLAGEN成功从一款功能性膳食补充剂升级为具有强视觉识别、清晰品牌定位与全球化品牌资产的健康美学领军品牌，为品牌在全球市场的持续拓展奠定了坚实的视觉基础。