Qinjian · Inheriting the natural essence of the East and taking the medicinal herbs from the mountains and forests, it responds to modern women's pursuit of health and beauty with a light and graceful form. Establish the first mental impression of "Oriental beauty, light nourishment, and her power", and form a user perception that is completely different from traditional nourishment. Qinjian is not merely a traditional tonic, but a simplified health care tool. See the power of nourishment in the lightest, most convenient and burden-free way, and make "persisting in health preservation" a choice in daily life.

How to express the sense of lightness and the nourishment of the East has thus become the design objective of our project. Centering on the key words, we believe that the cultural symbol of the gourd itself can well express the implications of the East and nourishment. In building our brand style, we always prioritize the nourishment and lightness of the East. The combination of bright red and peach pink is gentle yet full of Oriental charm.

沁见 · 承东方自然之气，取山林灵药，以轻盈形态，回应现代女性对健康与美的追求。建立“东方美、轻滋补、她力量”的第一心智印象，形成与传统滋补截然不同的用户感知。沁见不是一味传统补剂，而是一种去繁为简的健康养护工具。以最轻盈、方便、无负担的方式看见滋养的力量，让“坚持养生”变为一种日常生活的选择。

如何表现轻盈感与东方滋养彼便成了我们此次的设计目的。围绕关键词展开，我们认为葫芦自身的文化符号能很好的表达东方与滋养的寓意。在品牌风格搭建中，我们始终将东方滋养与轻盈感放在首位。正红与桃粉的搭配，温柔而又带有东方韵味。