Qinjian focuses on daily ready-to-eat nourishment, adhering to the ancient wisdom of the East and carefully selecting good medicines and ingredients. It is the first domestic company to use advanced technology to process the canned Yuling ointment into ready-to-eat Yuling ointment that can be opened from the bag, providing a better user experience for consumers with tonic needs.

Qinjian mainly targets women. While providing nourishment, it also pays attention to the visual experience of its products. The new Chinese visual style not only expresses the Chinese aesthetics under the current aesthetic trend but also reflects the gentle, delicate and understanding feminine beauty of women.

The packaging design adopts a highly challenging red and green color scheme, which poses a significant challenge to the traditional ideological impression of red and green. Therefore, this is also a very bold approach for us, expressing the diversity of our Eastern great country's culture and a new idea in color usage.

The main visual of the product is centered around key words. We believe that the cultural attributes of the gourd itself can well express the two concepts of the East and nourishment, quickly connecting Qinjian with the two. In the construction of the brand's visual style, we prioritize the nourishment and lightness of the East. The combination of bright red and peach pink adds an Oriental charm to the tenderness.

沁见主打每日即食滋养，遵循古老东方智慧，甄选良药好材。是国内首家利用先进技术将瓶罐装玉灵膏处理成可开袋即食的玉灵膏，为滋补需求的消费者提供更好的使用体验。

沁见主要面向女性，在滋补的同时也注重产品视觉体验，新中式的视觉风格不仅在表达当今审美趋势下的中式美学，而且更体现出女性温柔、细腻、善解人意的阴柔之美。

包装设计中采用了高难度的红绿配色，这对于传统意识形态中的红绿印象是一个极大地挑战，所以这对我们来说也是一个很大胆的做法，表达我们东方大国文化的多样性，色彩使用的新思路。

产品主视觉围绕关键词展开，我们认为葫芦自身的文化属性能很好的表达东方与滋养两个概念，快速得将沁见与二者联系起来。在品牌的视觉风格搭建中，我们将东方滋养与轻盈感放在首位，正红与桃粉的搭配使温柔中带有东方韵味。