The parent company of "Wait for It" is an agent and operator of a well-known foreign pet food brand. It has held the top sales position on leading e-commerce platforms such as Douyin, Tmall, and JD.com for many consecutive years. Now, it has established its own pet health lifestyle brand. "Wait for it to arrive, wait for it to grow, wait for it to age" is the core spirit of this brand, aiming to express the special emotional relationship between humans and pets that is comparable to that of children.

In this project, we created an auxiliary graphic of an hourglass based on the character "etc" in it. The simple geometric elements are easy to recognize and have a low memory cost. They can be clearly used in various layout materials and linked to consumers' personal emotions to convey the brand's mood. The overall packaging design uses silver card paper and highly saturated bright colors. Unlike most of the cute or IP styles on the market, taking a different path to create your own visual communication can make you stand out on the sales platform.

Detenele 等它的母公司是国外某知名宠粮品牌的代理运营商，在抖音、天猫、京东等头部电商平台蝉联多年销售冠军，现创立属于自己的宠物健康生活方式品牌，等它到来，等它成长，等它老去是该品牌的精神内核，意在表达人与宠物这种堪比子女的特殊情感关系。

本次项目中，我们基于等它的“等”字创造了一个沙漏的辅助图形，简单的几何元素易识别且记忆成本低，在各种版面物料中都可以清晰使用，且链接到消费者的个人情感，完成品牌的情绪传达，整体采用银卡纸和高饱和度的鲜艳色彩进行包装设计，与市面上大多数可爱或IP风格差开来，另辟蹊径做自己的视觉传达，可以在销售平台上脱颖而出。