Beinian, meaning "the scenery of the northern land, as fresh as ever", is a flavor inheritance from the black soil at 42 degrees north latitude. The spicy cabbage technique of the Korean ethnic group's Amani, with its complex flavors of sourness, sweetness, spiciness and freshness, has become a deep imprint of her hometown. Beinian is committed to becoming a leader in high-quality cuisine, continuously exploring the treasure trove of local flavors. With innovation and quality control, it aims to turn more regional specialties into bestsellers across the country, allowing the world to fall in love with the pure and vibrant flavors of China through Beinian.

The brand font design is based on clerical script. The Chinese font of the Beinian brand has been processed through design to be more modern, using relatively thick stroke features to reflect the brand's sense of weight and humanistic feel. Meanwhile, in the overall presentation and application of the Beinian brand, we boldly used traditional multi-color blocks from Yanbian as auxiliary graphics, placing them at the edge of the picture. This is a layout style based on the traditional culture of Yanbian.

In the packaging design of Beinian, the classic red, yellow and blue color scheme of the Yanbian ethnic group is used to divide the layout, ensuring that the LOGO always occupies the visual center of the layout and achieving the unity and array of the Beinian brand packaging, making the future product development direction clearer.

北念，意即"北国风物，一念如初"，是源自北纬42度黑土地上的风味传承。朝鲜族阿妈妮的辣白菜技艺，以其酸，甜，辣鲜的复合味道，成为了深刻的故乡印记。北念立志成为高品质美食的引领者，持续挖掘地方特色的风味宝库，以创新与品控，将更多地域特色打造成风行全国的爆款，让世界通过北念爱上醇正活力的中国味道。

品牌字体设计使用隶书为依据，北念品牌的中文字体经设计处理后更加现代，使用较粗的笔画特征体现品牌厚重感和人文感。同时，在北念品牌的整体呈现与应用上，我们大胆地使用了延边传统多彩色块作为辅助图形，将其位置定在画面的边缘部分，这是基于延边传统文化的版式风格。  

北念的包装设计中，以延边民族经典红黄蓝配色分割版面，保证LOGO在版面中始终占据视觉中心，且完成北念品牌包装的统一性、阵列感，使得未来的产品开发方向更明确。