True Love Craft Beer is rooted in Hangzhou, Zhejiang Province, and is dedicated to only one thing: brewing Chinese craft beer for young people. The brand slogan is: True Love Craft Beer, one sip and you'll fall in love!

The True Love Craft Beer team carefully selects domestic raw materials and local characteristics in China. By integrating Chinese and Western techniques, they present over ten different craft flavors to craft beer enthusiasts. The brand also makes a very clear distinction in terms of visual identity.

The brand color adopts a yellow and black warning contrast, setting itself apart among numerous craft beer brands and expressing the rich taste and quality of True Love Craft Beer. In terms of layout, it discards the traditional expression methods of the beer industry and uses Chinese "flower Windows" and a variety of flavor color combinations to emphasize the integration of Chinese and Western cultures, bringing people a completely different taste experience.

真爱精酿啤酒根植浙江杭州，仅专注一件事情：酿造属于年轻人的中式精酿啤酒。品牌slogan为：真爱精酿，一口喝爱了！

真爱精酿啤酒团队精选我国本土原料与地方特色，通过融汇中西技艺，向广大精酿爱好者展示出十余种不同的精酿风味，在品牌视觉上也进行了非常明显的区分。

品牌色采用黄黑警示对比色，在众多精酿品牌中差异化开来，且表达真爱精酿醇厚的口感与品质感，板式上摒弃了传统啤酒行业的表达方式，利用中式“花窗”与多种口味的配色强调中西融合，带给人们完全不一样的味蕾体验。