PineCoo, the parent company of Little Pine Tree, is a private enterprise in Yiwu City specializing in the manufacturing and sales of pencils. It was established in 2001 and has a 4,500-square-meter factory. Its sales market covers the world and it is the president unit of the Yiwu Stationery Products Industry Association. The company's main products include various student pencils, office pencils, colored pencils, etc. The quality of all products fully complies with the EN71-3 inspection standards. The appearance of the pencils can be processed by advanced techniques such as dipping heads, dipping tips, drawing strips, roller printing, pad printing, and shrink film.

This project aims to reduce the difficulty of product development, build a brand image, accumulate brand assets, and unify the visual image of domestic and international products as its main design goals. It has created a brand-new LOGO image for PineCoo, using a pencil tip as the base of the LOGO, making it clearly recognizable and consistent on all complex product layouts. Make the brand stand out in the chaotic visual environment.

PineCoo 小松树的母公司是义乌市一家专注于铅笔制造与销售的民营企业，始于2001年，且拥有4500平方米厂房，销售市场覆盖全球，是义务文具用品行业协会会长单位。公司的主要产品有各种学生铅笔、办公铅笔、彩色铅笔等，产品的质量全部符合EN71-3的检测标准，铅笔外观可以采用沾头、沾顶、抽条、滚印、移印、收缩膜等先进工艺。

本次项目以降低产品开发难度，打造品牌形象，积累品牌资产，统一国内外产品视觉形象为主要设计目标，为PineCoo创造了全新的LOGO形象，使用铅笔头为LOGO垫底，使得在产品各大复杂版面上都能清晰识别且具有统一性，让品牌在混乱的视觉环境下脱颖而出。