PineCoo, a private enterprise in Yiwu specializing in the manufacturing and sale of pencils, was established in 2001. Its sales market covers the entire world and it is the president unit of the Yiwu Stationery Products Industry Association.

To better adapt to market demands, the Chinese and English fonts have been redesigned. The expression form of the English font is more inclined towards fun and childlike innocence. After our research, we found that the toy industry often uses this approach, using strong colors and large color blocks on a colorful and complex picture to emphasize the brand identity of the product. However, the PineCoo brand has been troubled by this problem The large number of SKUs and the diverse forms of their logos make it impossible to unify them. This design approach in the toy industry has ingeniously solved this problem, and at the same time, it has provided more interesting expression elements in exhibitions, materials, posters, and even social media.

小松树PineCoo是义乌一家专注于铅笔制造与销售的民营企业，始于2001年，销售市场覆盖全球，是义乌文具用品行业协会会长单位。

为更好的适应市场需求，中英文字体进行了重新设计，英文字体的表现形式更偏向于趣味、童真，我们调研下来发现玩具行业经常使用这一手法，在缤纷繁复的画面上使用强颜色+大色块的方式来强调产品品牌性，而小松树PineCoo品牌恰好被这一问题所困扰，sku数量众多且logo形式各异导致无法统一，玩具行业的这一设计手法很巧妙的解决了这个问题，同时在展会、物料、海报甚至社媒都有了更有趣的表达元素。