梵棉 一次性纯棉浴巾
BRAND:FANMIAN 梵棉
PROJECT MANAGER: Kevin、Gary Lau
DESIGNER:丹丹
3D EFFECT:君枫
YEAR:2021
Fanmian is a high-end disposable travel products brand under Youshiguang, with an overall positioning of Chinese light luxury.
This project uses three pieces of cotton as elements to design the LOGO. The brand color is chosen to be light green, highlighting the brand's high-end feel and natural atmosphere. The auxiliary graphics are extended and applied with the flat texture of the LOGO. The packaging material is a flip-top box to enhance the consumer's consumption experience.
梵棉是有时光旗下专注高端一次性旅行用品品牌,整体定位中式轻奢。
本次项目用三片棉花为元素设计LOGO,品牌色选用青绿色,凸显出品牌的高级感及自然气息,辅助图形用LOGO的平铺纹实现延伸应用,包材选择翻盖盒提高消费者消费体验。