Aiduoduo Wedding Cake was founded in Shanghai in 2008. This brand is dedicated to the independent design and sales of wedding, birth, success list, housemoving, birthday celebrations and other happy events. It also pays special attention to the inheritance and promotion of traditional Chinese wedding cake culture in the new era background. It has always led the development of the entire industry in terms of product concepts and appearance design, and is committed to the revival and re-prosperity of traditional Chinese wedding cake culture. Ai Duoduo has always played the role of the core force. Aiduoduo is currently the top-selling brand in the wedding cake industry across all online platforms. It has multiple stores on Tmall, Taobao, and offline, offering a wide range of wedding cake gift boxes for various scenarios such as birthday celebrations, wedding ceremonies, and housewarming ceremonies.

This project is the most expensive series among all the products of Aiduoduo. We hope to design a wedding cake gift box for a luxurious Chinese wedding. Therefore, we conducted research on ancient wedding equipment. The structure of the gift box was designed based on the concept of the ancient "dowry", and line illustrations of dragons and phoenixes were added to highlight the theme of "dragons and phoenixes bringing good fortune".

爱哆哆喜饼2008年创立于上海，该品牌致力于结婚、诞生、金榜、乔迁、祝寿等喜事回礼的自主设计和销售，还特别注重中国传统喜饼文化在新的时代背景下的传承和发扬，始终在产品理念和外观设计上引领整个行业的发展，对中国传统喜饼文化的复兴和再繁荣，爱哆哆一直扮演着核心力量。爱哆哆是目前喜饼行业全网销售第一的品牌，在天猫、淘宝、线下均具有多家门店，具有诞生礼、结婚礼、乔迁礼等多种使用场景的喜饼礼盒。

本次项目是爱哆哆所有产品中售价最贵的系列，希望能够设计出华贵中式婚礼的喜饼礼盒，所以我们调研了古代婚礼用具，礼盒结构选择了古代“妆奁”概念来进行着手设计，加入龙凤的线条插画，突出主题“龙凤呈祥”。