We have created the Slogan for Modern ABC: "Always Be Charming", meaning "Live freely and be more charming". Charming is the spiritual core of Modern ABC, aiming to encourage women to always maintain their confidence and charm at different stages. Modern ABC expresses charm in a natural way. By carefully selecting natural raw materials, it creates natural and comfortable products, allowing you to enjoy life in a natural way. "Comfortable but not monotonous, sexy but not artificial, self-pleasing without burden" is the definition we give to the product. When you are running around for trivialities and distracted by busyness, don't forget "Always Be Charming". You are the protagonist of life, and self-pleasing is more important.

This project chose a touch of red as the visual hammer. The packaging material was boldly innovated, using the packaging form of lipstick to hold the underwear, highlighting the thinness and seamless appearance of the product. The differentiated packaging made consumers remember this product instantly.

我们为Modern ABC创造了Slogan：Always Be Charming“自在活更迷人”，迷人是Modern ABC的精神内核，意在鼓励女性在不同阶段，始终保持自信魅力。Modern ABC用自然的方式表达魅力，通过甄选天然原材料，制成自然舒适的产品，让你用自然的方式享受生活。“舒适不单调、性感不做作、悦己无负担”是我们给产品的定义，当你为琐碎奔波、被忙碌分神时，不要忘记 “Always Be Charming”，你才是生活的主角，悦己更重要。

本次项目选用了一摸红色作为视觉锤，包材大胆创新，用口红的包装形式来装内裤，表现产品的薄和无痕，差异化包装让消费者瞬间记住这款产品。