Beetles is a nail care product brand that focuses on DIY nail care and cost-effectiveness. In recent years, it has developed rapidly in overseas markets, especially in North America and Europe. It has a large number of fans on platforms such as Instagram and TikTok. It attracts users through nail care tutorials and inspiration pictures, and deeply cooperates with nail care bloggers. It effectively boosts sales by sharing real experiences. In 2023, its sales in the European and American markets increased by 150% year-on-year. Its star product, phototherapy nail glue, has sold over 2 million bottles in 2023 and has been reported by well-known magazines such as Elle.

For this project, we extracted the symbol "nail" from the logo as the brand identification element, differentiating it from the product visuals in the international market. Through the combination of a brand-new industrial design and the bottle body, we completed the new brand image of Beetles.

Beetles是一个主打DIY美甲和性价比的美甲用品品牌，近年来在海外市场，特别是北美和欧洲发展迅速，在Instagram、TikTok等平台拥有大量粉丝，通过美甲教程和灵感图吸引用户，与美甲博主深度合作，通过真实体验分享有效带动销量。2023年在欧美市场的销售额同比增长达150%，其明星产品光疗指甲胶在2023年销量已突破200万瓶，并且曾获得《Elle》等知名杂志的报道。

本次项目我们从logo中提取了“指甲”这个符号作为品牌识别要素，与国际市场上的产品视觉形成差异化，通过全新的工业设计与瓶身结合，完成Beetles新的品牌形象。